Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual … Continue reading
How to set up a waterfall release
In the lead-up to a release, a strong promo strategy can help build anticipation and drive early fan engagement. But here’s the problem: without a follow-up release, tour, or campaign, … Continue reading
How to build a fan funnel and grow your fanbase strategically
Between promoting releases, playing shows, and keeping up with social media, your marketing can start to feel like a scattered mix of tactics and one-off campaigns. It can be difficult … Continue reading
What you should know about Spotify’s new AI protections
At CD Baby, we recognize both the potential and the risks AI brings to independent artists. That’s why we’re working with Spotify to block AI-driven abuse while supporting its responsible, … Continue reading
Tips to improve your email marketing for independent musicians
Why does email marketing matter for artists? Email marketing gives you a direct line to your fans on your own schedule and your own terms. While social media is great … Continue reading
Spotify Wrapped deadlines you need to know
Everything you need to know about Spotify Wrapped 2025 Spotify Wrapped is returning this year with an exciting update: all Spotify artist are now eligible to submit video clips for … Continue reading
How to reach 1,000 streams on Spotify
How to get 1,000 streams on Spotify Reaching your first 1,000 streams on Spotify might feel small compared to viral hits, but it’s a significant milestone. First, at 1,000 streams, … Continue reading
How to get started on YouTube for Musicians
Why should musicians use YouTube? YouTube is a top platform for music discovery— 70% of Americans aged 12 and up use it to find new music. With over 2 billion … Continue reading
Spotify Playlist Best Practices: How to safely promote your music through playlisting
There are over 8 billion Spotify playlists and each one offers a gateway to new listeners. From personal mixes, to algorithm-driven feeds, to editorially curated showcases, playlists shape how today’s … Continue reading
Music Publishing Explained: What it is, why it matters, how to get started
Ever recognize a song in a movie and wonder how it got there? Or listen to a cover version and wonder what the original songwriter earns from it? Maybe you’re … Continue reading
How to boost your merch sales: online and in-person
Merchandise is a primary revenue stream for independent musicians. Recent studies show fans in 2025 are buying more than ever, averaging 2.1 items per purchase and $64 pre-tax on merchandise. … Continue reading