Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to engage with music listeners everywhere.
If you’re like a lot of musicians, music marketing is that scary thing you’re supposed to do once you’ve finished making the music. And yet it’s essential for building your audience. This guide will help you successfully market your music to the right fans, with a small budget. Continue reading
Can Facebook and Instagram ads really help you promote your music, build an audience, and sell merch? In short: yes. And here’s how. Continue reading
SMS (a fancy term for text messaging) can be a really effective channel to market your music. If done well, marketing your music through SMS can help you communicate with … Continue reading
The indie musician’s guide to building a professional website Whether you’re making a website for your music for the first time, or looking to improve your current site, this guide … Continue reading
If you’ve been researching ways to market your music recently, you’ve probably read suggestions to use social media influencers. That’s great advice! Working with an influencer can be an effective … Continue reading
Did you know you can harness the power of Instagram filters to promote your music? Yes, the same silly feature people use to change their faces into mice and pineapples … Continue reading
Spotify is one of the most important and versatile streaming services for independent artists. From its direct playlist pitching portal, to its profile customization options, to the way their algorithms … Continue reading
When you claim your Official Artist Channel on YouTube, you’re taking control of your presence and music on the biggest streaming platform in the world. Continue reading
Spotify Canvas allows you to upload short looping videos for each of your songs on Spotify. Learn how to make the most of this visual branding tool. Continue reading
How to prepare for your band’s photo shoot Good photos are a key part of your promotional toolkit as a musician. Whether you’re using these photos for social media, album … Continue reading