Promotion
Promotion
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PromotionReleasing a single song: The 10 best strategies for 2019
How to plan your next single release: promotion and distribution tips for a standalone track. It all starts with a song. You write a song, or you find a song; the song moves you and...
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Musician TipsHow streaming is changing the way music is produced, and what you can do about it
Get more streams by understanding the new structure and sound of popular music. Streaming platforms are measuring success through new metrics, which is changing the way musicians are creating music, which is changing the whole...
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PromotionHow to get your Spotify URI before your music is released
In order to set up a Spotify pre-save, you’ll need the URI for your unreleased music. A URI is Spotify’s unique identifier for music on their platform. If you’re looking for the URI for music...
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PromotionGrow your email list and make a profit by GIVING AWAY your albums for free
How to build your audience (and NOT lose money) by giving away free CDs. Last year I started doing something kinda unusual. I offered to mail fans a FREE signed CD of my album The...
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Musician TipsHow an indie hip-hop artist, Call Me Ace, charted on Billboard and iTunes
This direct marketing strategy helped me chart at #3 on iTunes and #50 on Billboard. It was all a dream: “I believe I can chart on Billboard with this album!” I convinced my producer, engineer,...
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Musician Tips5 ways you don’t understand your fans (and that’s why they’re tuning you out)
Do you really “know” your fans online? I don’t mean, like, having a clear picture of your target demographic or creating some fan avatar. I mean YOUR ACTUAL FANS. Are you communicating in a way...
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DistributionHow to boost streams with a pre-save campaign on Spotify
Pre-saves make it easy to build momentum on Spotify before your music’s official release date. A high stream-count on its first day can be an indicator of success for your newest song or album on...
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PromotionHow to create an effective Spotify audio ad for your music
Guidelines and examples for musicians recording a Spotify audio ad. With Show.co’s simple Ad Builder tool, your music and message can reach a huge audience on Spotify. If you don’t know what the Ad Builder...
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DistributionWhat musicians should know about Spotify’s personalized editorial playlists
Spotify has made some big changes that affect where your music appears when you share playlists. Spotify has been quietly testing around 1,000 personalized editorial playlists. You might also hear them referred to as semi-personal...
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BusinessCD Baby just changed the way you market your music
Now you can easily target music fans on Spotify, iHeart Radio, and more — all from one ad platform. CD Baby is always trying to find new, effective ways that artists can market and promote...