Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to engage with music listeners everywhere.
Music Promotion
Music Promotion
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Music PromotionPromoting your live stream events on Spotify
Spotify adds a new functionality to help you support your virtual concerts. You can now list your “virtual events” on Spotify. You can also pin them to the top of your artist profile. In certain...
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Music Promotion
The truth about LIVE-STREAMING on Facebook (Musicians, DON’T panic!!!)
Most musicians can keep live-streaming on Facebook Musicians, artists, bands, please read: There is so much misinformation and so many misleading headlines about Facebook’s change to “listening experiences” happening on October 1st, so I wanted...
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Music Promotion
How to add your Twitch live streams to Amazon Music
Artists can now live stream on Amazon Music through Twitch The rise of live streaming has been one of the major storylines in the music industry during the current pandemic, with artists who normally would...
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Music Promotion
A Musician’s Guide to Online Advertising
How to build an audience for your music with online advertising There’s one thing that every artist wants: FANS! Loyal listeners don’t invent themselves though. They have to be found, wowed, and converted. Found, wowed,...
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Music Promotion
5 low-cost, grassroots strategies to effectively promote your band
How to promote your band without breaking the bank You want an affordable way to promote your band, but you don’t have it in the budget to pay for the standard marketing strategies. Fortunately for...
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Music Promotion
The Musician’s Guide to Live Streaming
Live streaming is not a replacement for the visceral experience of a real-deal, in-person show; it’s an engaging medium all its own. In this article, we’ll briefly cover the history of live streaming and provide...
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Music Promotion
Get your lyrics on Spotify with Musixmatch
Add real-time lyrics to your songs on Spotify. Spotify has launched a real-time lyrics feature in 26 markets around the world. Listeners in participating countries can opt to view lyrics that scroll onscreen in sync...
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Music Promotion
How this artist grew to 500,000 monthly listeners on Spotify without playlists
This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition). Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners...
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Music Promotion
A Musician’s Guide to Getting on a Podcast
Unless you’re living under a rock, you know podcasts are EVERYWHERE – and more popular than ever. You might promote your concerts through Facebook Events or market a new single using ads on Instagram Stories,...
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Music Promotion
Creating a real video strategy with Rotor Videos
MTV and VH1 are long past their glory days of being the defining platforms for a music video strategy. However, when it comes to creating videos to promote music, most artists and labels are still...
