Promotion
Promotion
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PromotionMusic Video Premieres: YouTube vs. Facebook
Which social platform is better for premiering new music videos? You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of making it a premiere. In...
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PromotionHow to get your lyrics on Instagram Stories: The REAL info (that’s actually helpful)
Make instant lyrical moments in Instagram Stories. You can now create quick Instagram Stories that feature your lyrics. The words to the songs are auto-populated, so you don’t have to type out the lyrics. Pretty...
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PromotionHow to make an effective iHeartRadio audio ad for your music
Guidelines and examples for musicians creating an iHeartRadio audio ad. Show.co’s simple Ad Builder tool helps you reach new audiences on major streaming platforms like iHeartRadio and Spotify, as well as premiere music websites like...
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PromotionReleasing a single song: The 10 best strategies for 2019
How to plan your next single release: promotion and distribution tips for a standalone track. It all starts with a song. You write a song, or you find a song; the song moves you and...
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Musician TipsHow streaming is changing the way music is produced, and what you can do about it
Get more streams by understanding the new structure and sound of popular music. Streaming platforms are measuring success through new metrics, which is changing the way musicians are creating music, which is changing the whole...
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PromotionHow to get your Spotify URI before your music is released
In order to set up a Spotify pre-save, you’ll need the URI for your unreleased music. A URI is Spotify’s unique identifier for music on their platform. If you’re looking for the URI for music...
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PromotionGrow your email list and make a profit by GIVING AWAY your albums for free
How to build your audience (and NOT lose money) by giving away free CDs. Last year I started doing something kinda unusual. I offered to mail fans a FREE signed CD of my album The...
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Musician TipsHow an indie hip-hop artist, Call Me Ace, charted on Billboard and iTunes
This direct marketing strategy helped me chart at #3 on iTunes and #50 on Billboard. It was all a dream: “I believe I can chart on Billboard with this album!” I convinced my producer, engineer,...
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Musician Tips5 ways you don’t understand your fans (and that’s why they’re tuning you out)
Do you really “know” your fans online? I don’t mean, like, having a clear picture of your target demographic or creating some fan avatar. I mean YOUR ACTUAL FANS. Are you communicating in a way...
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DistributionHow to boost streams with a pre-save campaign on Spotify
Pre-saves make it easy to build momentum on Spotify before your music’s official release date. A high stream-count on its first day can be an indicator of success for your newest song or album on...