Promotion
Promotion
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Musician TipsDear musician, we need to talk about your welcome email…
Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians should be using email to...
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Musician TipsThree ways you should THINK DIFFERENTLY about releasing your music
How independent artists can take advantage of new paradigms in the music biz. Many musicians today are stuck with 20th-century habits, sweating over ten songs for two years, releasing an album, touring it for another...
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Musician TipsEmail Automation: The Basic Stuff Musicians Need To Know
Why you should automate emails so your music fans are taken on a journey. [SUBMIT YOUR AUTOMATED EMAILS FOR CRITIQUE! On Wednesday, September 19th at 2pm EST, Cheryl B. Engelhardt and CD Baby’s Chris Robley...
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Musician TipsWatch full sessions from the 2018 DIY Musician Conference
Fifteen sessions from the main stage of our 2018 DIY Musician Conference are viewable now. Didn’t make it to the DIY Musician Conference? Didn’t catch the livestreams? No problem: Check out this YouTube playlist where...
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PromotionFacebook 101: how and why to make a band page on Facebook
Creating a page on Facebook for your music in minutes. Setting up a Facebook band or artist page is usually one of the first steps musicians take when establishing their online presence, and there’s good...
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DistributionWhy planning your release is more important than ever!
Four music promotion opportunities that are tied to your release date. Release dates matter MORE (and less) than ever before. On the one hand, since shelf space is no longer a factor in making music...
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DistributionHow much money will I make from that playlist placement?
A quick way to estimate how many spins you’ll get when your song appears on a Spotify playlist. It can be tough to determine beforehand what it will be “worth” to get your song placed...
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PromotionHow to geo-target your Facebook event invites
The easy way to invite the right Facebook friends to an event that isn’t in your hometown. You book an out-of-town show. You create a Facebook event to promote it from your Facebook music page....
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PromotionA whole new way to think about marketing your music
The foundations of smart digital music marketing. Online music marketing should be about SO MUCH MORE than blasting updates and asking people to buy your music. You can’t start with the “ask” and have total...
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Music NewsSubmit a song directly for Spotify playlist consideration
There’s a public process for suggesting an unreleased song to Spotify’s editorial team. You no longer have to hunt around for hidden web forms, find direct email contacts, or consult the ancient runestones to submit...