Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual … Continue reading
Guide to Artist Branding for 2025
Creating and maintaining an artist brand is different for every independent artist. It’s part of the joy (and challenge) of being independent — that you don’t have a team guiding … Continue reading
Artist Spotlight: Melina KB
Melina KB is a musical theater-pop artist originally from the Boston area and based in Nashville, Tennessee. Inspired by productions like Wicked and RENT as well as artists like No … Continue reading
How to create an electronic press kit (EPK)
What is an electronic press kit (EPK)? If you’re networking within the music industry, an EPK provides the essential information and assets for someone who is new to your work … Continue reading
How to get press coverage on your next release
Press coverage is a powerful arm of your music release strategy. Writeups can win you new fans, strengthen your reputation, and create lasting opportunities. That starts with learning to pitch … Continue reading
The Independent Musician’s Guide to Mental Health
Introduction: Mental Health for Musicians Today Navigating today’s music industry can take a serious toll on a musician’s mental health. More than 73 percent of independent music makers experience symptoms … Continue reading
How to run effective marketing campaigns with Show.co
A comprehensive music release strategy can send you scrambling in a few directions to carry out all the aspects of your campaign, from ads to email sends to social posts … Continue reading
Artist Spotlight: Lee Wilson
East coast singer-songwriter Lee Wilson began his career as an aspiring pop/R&B artist. After years of bending his sound to fit label expectations—and burning out in the process—he took a … Continue reading
How to convert casual listeners into superfans: Q&A with Dan Goldberg
Introduction If you want to grow your fanbase and boost your music income, you’ve probably heard the term superfans. These are the die-hard followers who buy your merch, attend your … Continue reading
The Ultimate Music Release Strategy for 2025
Releasing new music should feel exciting, not overwhelming. But without a clear plan, you risk stunting your success. That’s where a release strategy comes in: laying out all the necessary … Continue reading
Music Industry Networking Checklist
From sharing stages to exchanging emails, a lot of networking in the music industry is organic and spontaneous. It’s why common advice is to stay active: play and attend shows … Continue reading