Introduction Do music videos still matter? The short answer is yes, but the role of the music video has changed since 1980’s MTV. Today, music video views generally trail behind … Continue reading
Music Career Tips
Being a musician is more than just plugging in your instrument. Learn tips on how to advance your music career on stage and beyond. Here you’ll find information about touring, how to make money with merch, how to brand yourself, and other ways to develop your music project into a business.
The Ultimate Guide to Music Marketing in 2025
Why Marketing Matters More Than Ever In today’s saturated market, independent musicians need a strong music marketing strategy to stand out from the crowd. But that requires more than clever … Continue reading
Cover Art Best Practices: What Musicians Need to Know
You might find an exception to the common saying “don’t judge a book by its cover” in album artwork. Your cover art serves as the powerful first impression for future … Continue reading
Social Media Makeover: Improve Your Online Presence in a Day
Looking for some quick ways to spruce up your social media? These marketing tips for independent musicians will boost your engagement, grow your network, and improve your online presence immediately … Continue reading
10 Ways to Avoid the Void and Find Your Fans
Over 20,000 tracks are uploaded to Spotify every day. But there are thousands more music listeners waiting to discover their next favorite artist. Here are 10 tips to find your … Continue reading
TikTok Spark Ads: A Beginner’s Guide for Independent Artists
You already know TikTok is one of the biggest forces in music discovery today. But how do you cut through the noise and get your song in front of the … Continue reading
How to Make the Most of Your Spotify Artist Profile
Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual stage all rolled into one. Every day, millions of fans … Continue reading
Short Form Video: How to Show Off Your Chops on Social Media
It’s no secret that making short-form videos can be a powerful strategy for musicians. Countless artists have used them to grow their fanbase and get more ears on their music. … Continue reading
What Are Songwriter Credits and Why Are They Important?
When you’re releasing music, it’s easy to focus on the sound and skip over the business parts—like metadata. But those details matter a lot, especially when it comes to getting … Continue reading
Meta Ads 101: A Simple Guide to Promoting Your Music Online
Want to amplify your music’s reach, build a dedicated fan base, and sell out your next show? With organic reach becoming increasingly challenging, paid ads can be a game-changer for … Continue reading