Why you should automate emails so your music fans are taken on a journey. [SUBMIT YOUR AUTOMATED EMAILS FOR CRITIQUE! On Wednesday, September 19th at 2pm EST, Cheryl B. Engelhardt … Continue reading
marketing
Watch full sessions from the 2018 DIY Musician Conference
Fifteen sessions from the main stage of our 2018 DIY Musician Conference are viewable now. Didn’t make it to the DIY Musician Conference? Didn’t catch the livestreams? No problem: Check … Continue reading
Facebook 101: how and why to make a band page on Facebook
Creating a page on Facebook for your music in minutes. Setting up a Facebook band or artist page is usually one of the first steps musicians take when establishing their … Continue reading
Why planning your release is more important than ever!
Four music promotion opportunities that are tied to your release date. Release dates matter MORE (and less) than ever before. On the one hand, since shelf space is no longer … Continue reading
A whole new way to think about marketing your music
The foundations of smart digital music marketing. Online music marketing should be about SO MUCH MORE than blasting updates and asking people to buy your music. You can’t start with … Continue reading
Here’s How To Get On Spotify Playlists
There’s a public process for suggesting unreleased songs to Spotify for a playlist. Getting your song into a Spotify playlist can be a major win for introducing your music to … Continue reading
How I raised $40k through my email list (with less than 2000 subscribers on it)
Changing the “starving musician” mindset when it comes to your email list. The first time someone (who didn’t share my last name) contributed to my record-funding campaign, I was floored. And … Continue reading
How to write a perfect welcome email (and why it matters)
Email marketing for musicians: What makes a good welcome email? A welcome email is the message that you set your email program to send out automatically as soon as a … Continue reading
Facebook etiquette for live music fans and musicians
The 8 rules for sharing live-music content on Facebook. Performing musicians rely on social media to connect with their audience, and fans love that kind of direct communication with artists—it’s … Continue reading
“10 data points every musician should check daily” (The DIY Musician Live)
Navigating the numbers and dashboards that will have an impact on your music’s reach. We’re musicians, not data analysts. But making a daily or (at least) weekly habit of checking … Continue reading