Navigating the numbers and dashboards that will have an impact on your music’s reach.

We’re musicians, not data analysts. But making a daily or (at least) weekly habit of checking data can help your music reach a bigger audience.

Which analytics matter most? Where can you find that info? And what should you do with it once you’ve seen the data?

In this installment of The DIY Musician Live (viewable above on YouTube and below on Facebook), I talk with Michael Warner about the numbers and what they mean for:

  • your music’s reach on streaming platforms
  • your website’s performance
  • your email list engagement
  • and more

Michael is the man behind Work Hard Playlist Hard, a musician himself with the band Date Night, and a member of the Chartmetric team.

You might already have quick access to some of your most important music data!

If you’re a CD Baby client, you already have a simple way to view many of these data points from within your CD Baby dashboard.

If you’re not already distributing your music through CD Baby, check out how easy it is to visualize your streaming and sales activity on digital platforms here.

Links mentioned in the discussion include: