Apple Music now has the equivalent of pre-saves, and CD Baby will help you easily launch a “pre-add” campaign! Apple Music recently announced a pre-save feature (which they’re calling “pre-add”). … Continue reading
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The 5 keys to Lance Allen’s success with Spotify playlists
What one DIY artist is doing to earn consistent streaming revenue from Spotify. Lance Allen, the instrumental guitarist who’s paying off his mortgage every month with the money he earns … Continue reading
“How I increased my Spotify audience by 33% in one week with Show.co”
Building a Spotify following with smart online marketing tools. Living in a remote area makes online marketing even more essential. This article was written by Alaska-based songwriter Emily Anderson. I’m … Continue reading
Why does Twitter still matter for musicians?
Twitter lets musicians do three things they can’t do on other social platforms. First, if you hate Twitter, fine; don’t be on it. Same goes for ANY social platform. Concentrate … Continue reading
Sequential marketing with social content (or WHY YOUR MUSIC VIDEOS AREN’T WORKING!)
Is the future of music videos vertical and short? Maybe at first. No, I’m not describing a graph. What I mean is: quick videos that are shot with the camera … Continue reading
So you got on a playlist. Now what?
7 simple ways of turning a current playlist placement into longer-term streaming activity. Yes, you want to get your songs onto playlists. But once you’ve landed a placement, it’s important … Continue reading
Your Instagram stories can now link to Spotify
How to post a link to your music on Spotify as an Instagram Story. Two days ago I was wishing there was an easy way to post links to my … Continue reading
Is it worth advertising on Spotify?
How to promote your music with Spotify ads. [This article originally appeared on Passive Promotion.] Editor’s note: Currently, Spotify’s Ad Studio is only available in the US, UK, and Canada. … Continue reading
How to promote your album with a podcast
Podcasting as music promotion — including a how-to checklist. Last NAMM, I attended an inspiring talk by Kevin Breuner, the VP of marketing for CD Baby. He talked about successful … Continue reading
6 kinds of collaboration that can introduce your music to new audiences
Musical collaboration is about much more than cross-promoting … but any extra attention is a nice benefit. For me though, there’s a difference between teaming up with another artist primarily … Continue reading