Making Music Videos on the Cheap posted an interesting summary of a panel discussion they attended at SXSW this year regarding music videos. In an age where nearly everyone CAN create some sort of video content and post it on YouTube the same day, it is more important than ever to have a great concept. A slick production and a big budget are no longer the driving factors behind a video’s success. Now, more than ever, people want something that simply feels authentic, unique, fun, and that speaks to the overall aesthetic or character of the artist. More importantly than speaking to the artist’s vibe, it should speak to the viewer. If something in your video resonates with the viewer on a personal level, your video could become the next viral sensation.

Check out the full article HERE.

-Chris R. at CD Baby

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