The 12 ways of Christmas (music promotion). Can you believe it? The holidays are almost upon us, which is good news for your music. A huge percentage of the industry’s … Continue reading
Music Promotion
Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to elevate your music promotion and engage with music listeners everywhere.
If you only do one thing to promote your music this holiday season, email your fans (and tell them about 1¢ shipping)
The best way to get your fans to buy your music this holiday season is (you guessed it) ASK THEM to buy your music. Yes, the easiest way to promote … Continue reading
5 tips for sending better holiday emails to your fans
How you can create an email that drives engagement and boosts sales this holiday season Did you know a huge percentage of all annual music sales happen in the last … Continue reading
11 things to do once you book the show
You got the gig. Now what? This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition) — with a few additions … Continue reading
Livestream on Twitch to grow your fanbase
How musicians can use Twitch to build an audience. In all my years advising digital music companies on what they should do with their services and how to grow them … Continue reading
29 ways to market your music right now
29 quick ways to promote your new music today: Make a lyric video. Create a playlist of artists who influenced the new album or single. Pin the release as your … Continue reading
Music Marketing: How to Dominate in a Niche Market
Finding more creative ways to reach, impress, and engage your audience. Throughout his music career, Simon Tam has dominated in a few different niche markets. It’s impressive, it’s inspiring, … Continue reading
Music Video Premieres: YouTube vs. Facebook
Which social platform is better for premiering new music videos? You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of … Continue reading
Lots of changes with YouTube content management and Content ID
Your audio content on YouTube, now monetized in more and fewer places. (Huh?) It’s been a busy season of big changes at YouTube. If you’re curious what’s different about content … Continue reading
How to make an effective iHeartRadio audio ad for your music
Guidelines and examples for musicians creating an iHeartRadio audio ad. Show.co’s simple Ad Builder tool helps you reach new audiences on major streaming platforms like iHeartRadio and Spotify, as well … Continue reading