If you only do one thing to promote your music this holiday season, email your fans (and tell them about 1¢ shipping)

If you only do one thing to promote your music this Christmas, do THIS!

The best way to get your fans to buy your music this holiday season is (you guessed it) ASK THEM to buy your music.

Yes, the easiest way to promote your music this holiday season is to email your fans. Doubters, believe: Email is still the most effective form of online marketing.

But if the only thing you say when you send an email is “buy my music,” fans learn to tune out pretty quick. There’s got to be an extra hook, something in it for THEM.

Holiday shoppers love a discount, a bonus, a deal.

In case you haven’t heard already, we’re offering 1¢ shipping this holiday season whenever a customer purchases three or more CDs or vinyl records from CD Baby’s music store. So there’s a great opportunity right there to remind your fans where they can purchase your music — and give them an extra incentive to do so.

To make things super simple for you, we’ve even written an announcement you can email to your list.

Just copy, paste, and customize the text below:

Subject: Get 1¢ shipping when you buy 3 of my CDs (or vinyl) this holiday season.

Still trying to find the perfect gift for the music-lover in your life? I wanted to let you know that CD Baby is charging only 1¢ for shipping when you purchase any three (or more) CDs or vinyl records. That’s ONE PENNY standard domestic or international shipping!

You can find my music right here: [paste a link to your artist or album page on CD Baby]

Here’s to a music-filled holiday season.


Feel free to put it in your own words, of course.

Should you include MORE info than just the holiday shipping deal in your email?

You might have a lot of other thoughts to share around the holidays, but I strongly recommend you keep this email about the one-cent shipping deal SHORT!

Don’t “bury the lead” or confuse people with competing messages and calls-to-action. Save that stuff for future emails — even if the future is two days from now. It’s fine to send multiple emails throughout the holiday season, and it’s also fine to send a reminder about this shipping deal as Christmas gets closer.

 What if you want to give something extra to your fans this holiday season?

Here are some tips for sprucing up your holiday emails:

  • Thank your fans for their support.
  • Mention any notable achievements throughout the year, such as a successful crowdfunding campaign, album release, music video launch, tour highlights, etc.
  • Give your fans a special holiday gift such as a free single, link to an exclusive video greeting, etc.
  • Run a limited-time sale by lowering the price of your CD during the holidays.
  • Talk about how their purchase of your music on CD Baby goes a long way, since you earn more with us than through other distributors and download retailers.

If you need a little extra help, check out this article: 5 tips for sending better holiday emails.



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