How musicians can use Twitch to build an audience. In all my years advising digital music companies on what they should do with their services and how to grow them … Continue reading
Music Promotion
Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to elevate your music promotion and engage with music listeners everywhere.
Music Marketing: How to Dominate in a Niche Market
Finding more creative ways to reach, impress, and engage your audience. Throughout his music career, Simon Tam has dominated in a few different niche markets. It’s impressive, it’s inspiring, … Continue reading
Music Video Premieres: YouTube vs. Facebook
Which social platform is better for premiering new music videos? You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of … Continue reading
Lots of changes with YouTube content management and Content ID
Your audio content on YouTube, now monetized in more and fewer places. (Huh?) It’s been a busy season of big changes at YouTube. If you’re curious what’s different about content … Continue reading
How to make an effective iHeartRadio audio ad for your music
Guidelines and examples for musicians creating an iHeartRadio audio ad. Show.co’s simple Ad Builder tool helps you reach new audiences on major streaming platforms like iHeartRadio and Spotify, as well … Continue reading
How streaming is changing the way music is produced, and what you can do about it
Get more streams by understanding the new structure and sound of popular music. Streaming platforms are measuring success through new metrics, which is changing the way musicians are creating music, … Continue reading
Get Your Spotify URI Before Release
What is a Spotify URI? A Spotify URI is a unique resource indicator code for music on their platform. It is a link to directly share your songs to fans, … Continue reading
Grow your email list and make a profit by GIVING AWAY your albums for free
How to build your audience (and NOT lose money) by giving away free CDs. Last year I started doing something kinda unusual. I offered to mail fans a FREE signed … Continue reading
How an indie hip-hop artist, Call Me Ace, charted on Billboard and iTunes
This direct marketing strategy helped me chart at #3 on iTunes and #50 on Billboard. It was all a dream: “I believe I can chart on Billboard with this album!” … Continue reading
5 ways you don’t understand your fans (and that’s why they’re tuning you out)
Do you really “know” your fans online? I don’t mean, like, having a clear picture of your target demographic or creating some fan avatar. I mean YOUR ACTUAL FANS. Are … Continue reading