YouTube launching premium subscription service, YouTube Red

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On October 28th, YouTube will launch YouTube Red, a premium subscription service available in the US for $9.99 per month.

YouTube’s previous music streaming offering, YouTube Music Key (which was in Beta), will be folded into this service under the name YouTube Music — a new dedicated YouTube music app that is “designed to make discovering, watching and listening to music on YouTube easier than ever.”

Here is YouTube’s announcement:

Meet YouTube Red, the ultimate YouTube experience

YouTube Music: YouTube Red

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.

On October 28th, we’re giving fans exactly what they want. Introducing YouTube Red — a new membership designed to provide you with the ultimate YouTube experience.

YouTube Red lets you enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline on your phone or tablet and play videos in the background, all for $9.99 a month. Your membership extends across devices and anywhere you sign into YouTube, including our recently launched Gaming app and a brand new YouTube Music app we’re announcing today that will be available
soon.

YouTube Music is designed to make discovering, watching and listening to music easier than ever. Any song or artist you choose on YouTube Music will start you on a personal journey through one of the richest music catalogs; just sign in, tap a track you love, and see where your music takes you. And as a special bonus – YouTube Red works with Google Play Music, so subscribe to one and automatically get access to the other.

And starting early next year, YouTube Red will get even better with member-only access to new, original shows and movies from some of YouTube’s biggest creators. You can read all about Originals coming to YouTube Red here (press site FYI).

We’re working to bring YouTube Red and our YouTube Music, Gaming and Kids apps to more countries soon.  And don’t worry! The free, ad-supported version of YouTube we all know and love isn’t going anywhere. You’ll still be able to enjoy YouTube, along with the YouTube Kids, Gaming and Music apps free of charge.  But with YouTube Red, you’ll be able to support the people who make your favorite videos while watching what you want, when you want, on any device you want, uninterrupted.

Viewers in the US can try YouTube Red for free with a one month trial on October 28th and YouTube Music will be coming soon.

Got any thoughts about YouTube Red? Let us know in the comments.

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  • James Walsh

    Ah, I get it. Just for fun

  • Let’s influence Google to pay their artist fairly, with the help of this new revenue stream. Exciting times for the #DIYMusican!