[This article was written by Dave Kusek, founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music book, and a member of the team who brought midi to the market.]
Today, there are countless ways to get your music out there. Simply putting your music up on YouTube, Facebook, or an internet radio will help fuel organic discovery. However, as you probably already know, this process can be slow and tedious. You may only reach a few new people and these impressions are often one-off with no opportunity to reconnect. For the most part, these platforms excel at keeping your current fans informed and engaged, but when it comes to actually growing your fanbase they tend to be more of a passive approach.
If you want to get more fans, you need to be taking a more active approach. Fluence is a platform that allows you to actively submit your music and videos to influencers and curators for feedback. If they like your music, they may share with their following or give you a great opportunity to be featured on their blog or play a show. Read more »