How to get your newest email subscribers engaged with your music right away
[This article was written by Dave Kusek, founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music book, and a member of the team who brought midi to the market.]
Just about anyone who has music available is using the song-for-email strategy. If you’re not on board, basically you trade music in exchange for an email address. It’s a great way to grow your list, and by now we all know that email is one of the best ways to stay in touch with your fans and push out news and offers.
However, for a lot of musicians, that’s where the strategy stops. The focus seems to be growing the list. What to actually send these new fans becomes an afterthought. Often, artists will just let those new email addresses sit and pile up until they have something new to send out. That means these new fans won’t hear anything from the musician for months. This is a wasted opportunity.
Don’t Block Your Own Leads
People don’t just give their email addresses out to anyone. With all the spam and junk mail flying around, we are all very wary of giving access to our inboxes, so the simple fact that these new fans cared enough to give you their email makes them a very strong lead. And they would probably do more to support you – if you gave them the chance.
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