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How to sell more band merch in 2015

By Chris Robley
December 18, 2014{ No Comments }

sell more merch at shows 300x199 How to sell more band merch in 2015Managing merch sales isn’t the sexiest part of your music career, so I can understand if it keeps falling to the bottom of your to-do list. But with a new year approaching, it’s time to set some serious band merch resolutions!

Maybe you need to get rid of that ratty old suitcase you’ve been keeping your CDs in for years and construct a better merch display.

Maybe you need to finally get around to re-ordering t-shirts.

Maybe you need to recruit a superfan to go on your next tour to help out at the merch booth.

There are plenty of ways to step up your merch game in the coming year. If you’re wondering how, read on…

14 articles that will help you sell more merch at shows and online

1. Thirteen merch table basics for bands: if you’re not doing #5, you’re missing out on sales

2. Don’t go broke buying merch: a band t-shirt strategy you need to know

3. Four ways to accept credit cards at your next show Read more »

Rise above the plateau: how to take your music career to the next level in the new year

By Guest Blogger
December 17, 2014{ 2 Comments }

 Rise above the plateau: how to take your music career to the next level in the new year[This article was written by Dave Kusek, founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music book, and a member of the team who brought midi to the market.]

Every single musician has experienced it at some point – the dreaded plateau. After seeing some great success you just feel stuck, like you don’t know what to do to step it up to the next level. It’s not all bad – you have built up a good fanbase, you’re selling singles and albums, your gigs are a success, but you still feel stagnant.

Luckily, with the new year just around the corner, this is the best time to break out of your box and step it up. In this article, we’re going to be talking about 3 ways to take your music career to the next level.

1. Try Something New

You’ve seen success. You know your current system works, but if you don’t try anything new – be it a new tool, a new social media strategy, or a new approach to your music videos – you’ll never know how much further you can get. In today’s music industry, there’s no one-size-fits-all model. A strategy that doesn’t work for someone else may be perfect for your music career. You never know unless you try. Read more »

14 ways to make money from one song

By Guest Blogger
December 12, 2014{ 2 Comments }

remix 14 ways to make money from one song[This post was written by Bobby Borg and it originally appeared on the SonicBids Blog.]

As with any business, your products and services (whether they be your recordingstoursmerch, or anything else) are the stars of the show. They generate revenue and keep your music career afloat. This is why it’s so important to push the boundaries of innovation and creativity and find a variety of ways to satisfy your audience and make sales.

Take a song, for instance. It can be recorded and simply released as a single, but that’s not all.

Here’s how to turn a single song into 14 different money-making revenue streams:

1. If you remix it and take the lyrics away, it’s now an instrumental version that can be licensed to film and TV.

2. If you re-record it live, you can release that version as a live single.

3. If you re-record it acoustically, it can now be sold as the unplugged version. Read more »

Creating multiple revenue streams for your music

By Chris Robley
December 12, 2014{ No Comments }

Unknown1 1 650x387 Creating multiple revenue streams for your musicIn this exclusive webinar, Dave Kusek of the New Artist Model talks to Kevin Breuner, VP of Marketing at CD Baby, about many of the tools we offer and how you can use them to earn more money from your music.

Learn how to:

1. Earn royalties for the usage of your music on YouTube

2. Sell more music on Facebook

3. Sell new music using CD Baby Free

4. Get paid publishing royalties

5. License your music for film and TV

6. Grow your fanbase with Fanbridge

7. Fund your next album, video, or tour with PledgeMusic

To learn more about how CD Baby can help you grow your independent music career, check out this FREE webinar. Read more »

Spice up your Instagram profile with these tools (the best ones are FREE!)

By Guest Blogger
December 11, 2014{ 2 Comments }

instagramIcon 400x400 Spice up your Instagram profile with these tools (the best ones are FREE!)[This article was written by guest contributor 

In episode 51 of the Jazz Spotlight Podcast I had the pleasure to welcome on the show #1 Instagram expert Sue B. Zimmerman,aka “The Instagram Expert.” One of the world’s leading social media and internet marketers, she has been featured on some of the most important websites in the field such as Social Media Examiner and Creative Live.

During our talk, she shared some incredible tips for SMART Instagram marketing. From what kind of profile picture to have, to her 3 tips for crafting a killer bio and how to deal with spammers, to how to become someone people want to follow (and eventually buy from on Instagram).

Yes, I said buy. That’s not a typo.

You can indeed use Instagram not only as a promotion tool, but also as a platform to actually drive traffic to a specific webpage where you are selling something.

If you are not using Instagram, you should definitely join today – just to let you know, you are missing out on an opportunity to join a social media that has 200 million users! And the podcast episode with Sue will help you in that it features everything you need to know to get started.

In case you are already on Instagram, the interview with Sue B. Zimmerman is a must-listen for you too, because she also discusses some advanced Instagram tips. Read more »

Why you need an honest critic in your corner

By Chris Robley
December 10, 2014{ 3 Comments }

shutterstock 67217074 Why you need an honest critic in your cornerWill your friends tell you when your music stinks?

Of course it feels great when people compliment your music, but do you have someone in your life you can count on to always tell it to you straight — even when their honesty hurts?

In an article on Pigeons & Planes called “The Most Important Person in My Corner,” one young rapper talks about how a friend of his who can be an outright jerk helped him mature as an artist by not pulling any punches when it came to criticizing the music.

Before meeting the critical friend (named Chris), the artist was getting praised by his friends and family, and believing every word of it. Here’s what happened:

This approval just fueled my confidence, and I started taking rap seriously. I started practicing, recording freestyles over beats I ripped off YouTube. Eventually, I was connecting with producers online and making original music. Years passed, and rap became a huge part of my life.

But even when I started promoting my music on YouTube and SoundCloud, I wasn’t gaining any traction outside of my friend group. In my little bubble, I was the dopest rapper alive, but the rest of the world wasn’t hearing it. What was going on?

When I left the suburbs for college, I started meeting people who weren’t as easily impressed (no offense to my high school friends—they meant well). That’s where I met Chris.

Read more »

4 ways for musicians to accept credit card payments at shows

By Chris Robley
December 9, 2014{ 3 Comments }

merch 650x433 4 ways for musicians to accept credit card payments at showsYou’ve played a great show. Fans are lined up at your merch booth. You’re taking cash, making change, and signing CDs. Then a guy walks up and wants to buy a couple discs and a t-shirt — but he only has a credit card.

Are you going to turn him away? No, you’re going to process his credit card transaction right then and there, in the sweet, dank, dark-lit, beer-soaked corner of a basement rock club.

How to take credit cards for merch sales

Note: many of these credit card solutions are not available internationally, so if you live outside the US and know of a reliable way to accept credit cards in your country or region, please let us know in the comments below.

1. Square.

Probably the most widely-used solution amongst musicians for accepting credit cards on-the-go. Square will send you a mobile credit card reader that you just plug into your phone or tablet (iOS and Android devices). Swipe a card through the reader, push a few buttons, and the money will be in your bank account in 24-48 hours. Square takes 2.75% per swipe, and will process Visa, MC, Discover, and American Express charges. Read more »

Webinar: Creating Multiple Revenue Streams with CD Baby

By Chris Robley
December 5, 2014{ No Comments }

IJEa9LOn 400x400 Webinar: Creating Multiple Revenue Streams with CD BabyOn Thursday, December 11th, Dave Kusek (of the New Artist Model) will go behind the scenes at CD Baby to show you how to make more money with your music.

In his exclusive live webinar with Kevin Breuner, VP of Marketing at CD Baby, Kusek will discuss how DIY artists that distribute music through CD Baby can:

  • * increase revenue from CD and download sales
  • * collect more licensing income
  • * earn more money from YouTube videos
  • * sell more music on Facebook

Catch it live or watch the replay. All FREE. Register now.

Thursday, 11 December 2014: 1:00 pm (GMT-05:00) Eastern Time (US and Canada) Read more »

[Infographic] Social media for musicians: when to post, what to post, and how often

By Chris Robley
December 4, 2014{ No Comments }

social infographic 1 650x222 [Infographic] Social media for musicians: when to post, what to post, and how often

You’re using a handful of social media platforms to market your music, but you still have trouble keeping things organized, diversifying your content across channels, and timing updates to make the most impact.

If this describes you, check out the infographic below from Business 2 Community, all about what, when, and how often to post to the 9 most popular social media platforms: Read more »

How to make more money from your music this holiday season

By Chris Robley
December 4, 2014{ No Comments }

shutterstock 226346746 300x300 How to make more money from your music this holiday seasonMusic promotion resources for the holidays

“OK, already,” I hear you say. “You’ve posted half a million holiday-related articles on this blog.”

But that’s the thing about promoting your music during the holiday season: in order to capture the most sales in the weeks leading up to Christmas, you’ve got to be prepared in advance — and we’re here to keep the reminders going!

With that in mind, here’s a list of resources to help you get ready to promote your music during the holidays

1. Fifteen ways to make more money from your music this holiday season.

2. Six ways to earn more money from your music on YouTube this Holiday Season.

3. A list of holiday songs that’d require you to purchase mechanical licenses in order to cover them (and those that don’t).

4. A guide to earning more money from your music during the holidays.

5. Five tips for sending better holiday emails to your fans.

6. If you only do one thing to promote your music this holiday season, email your fans Read more »