… or so says Drew Ailes in his hilarious blog post “Six Reasons You Need to Flyer Your Shows.”
And while that statement is, perhaps, a bit strong, it’s true that making and distributing posters and flyers for your shows — even in this digital age — can have a huge impact on concert turnout. You should read his full article for all the humor, but I’ll summarize the serious points below.
6 reasons why it’s important to make flyers for every show
1. Not everyone is on Facebook (or Twitter, or G+, or whatever)
As powerful a promotional tool as Facebook Events are, you can’t rely on just an Event invite and a few tweets to sufficiently spread the word about your show. And even people that ARE on social media that might’ve otherwise gone to your show aren’t necessarily following you on Facebook or Twitter to hear about every concert announcement.
2. You’ll meet new people
When you hand out flyers or hang up posters around town, you inevitably strike up some conversations, meet interesting folks, and find some music fans who are willing to take a chance on a band they’ve never heard of before, just because they met you on the street one day.
3. It helps people actually remember shows
Do you remember every Facebook Event you’ve been invited to? Of course not. But when you have a flyer on your fridge, you’re more likely to keep that show in your mind. Read more »