[This article was written by Michael Corcoran and it originally appeared on the MusicSUBMIT Blog.]
We’ve written a handful of articles on college radio and how hard it is for an indie artist to get considered for airplay. And so when we read Patrick Hertz’s piece “How to Get Your Music Played on College Radio,” we felt there’s still some room to expound on the topic.
As a music promoter/publicist, we can certainly appreciate and agree with Mr. Hertz on many points made in his article. For starters:
»Yes, absolutely, college radio airplay still does matter, maybe even more than ever.
»Yes, it’s a challenge maintaining an updated database of college DJ and Music Director contacts.
»And yes, college stations still primarily deal in CDs, even as the rest of the world goes mainly digital EPK, especially for screening purposes.
Now, as a music promoter that submits musicians and bands in all genres, and can atest to the number of bands out there who would love to be considered at a college station, let alone receive substantial airplay, we have to disagree with a few points in Patrick’s article. Here is where we part ways on the basic philosophy of college radio promotion. Read more »