Join CD Baby on Wednesday, July 8th at 11am PST to talk about YouTube!
Do you have a YouTube channel? What is the best way you’ve found to gain more subscribers? What kind of budget do you have for your videos? Have you added lyric videos?
We’ll be there (@cdbaby) along with VP of Marketing Kevin Breuner (@kbreuner) and blog editor Chris Robley (@chrisrobley). Let us know how YouTube is impacting your career, share some of the challenges you’re facing, or ask questions of your peers.
If you missed our last chat, we talked about crowdfunding. Here are a few highlights from that conversation:Read more »
[This article was written by Dave Kusek, founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music book, and a member of the team who brought midi to the market.]
There are a lot of articles discussing the importance of YouTube for indie musicians trying to find an audience. But, with the growing popularity of the platform, the video quality expected by users is going up as well. For a lot of indie artists, it can be intimidating to see the videos released by professional YouTubers and more established artists, but it doesn’t need to be.
You have everything you need to put together really great videos to support your music career, and to help you out, I’m going to walk you through everything step by step.
I’ve been looking forward to the interactive streaming aspect of Apple Music with excitement for a while now.
As for the radio (Beats 1) and social networking (Apple Connect) features of the new service? Well, I suppose you could say I’ve been a skeptic in advance, BUT… Apple Music is finally here, and I’m sold on ALL of it.
To trot out some jargon: Apple Music is robust, intuitive, and personal.
Walk with me, won’t you?
Apple Music: the new music streaming service at a glance
[This article by Amy Sciarretto originally appeared on the Sonicbids Blog.]
Networking in the music industry is an art more than a science. There’s no rule book on how to network, but there are some tips that can make navigating the act of schmoozing more effective for you. Chances are that no one has ever taken the time to tell you the following tips – likely because some of them might seem like common sense – but pay attention, because they can be the critical element that turns a potential contact into a solid one!
1. Don’t crash the party
People will tell you to be persistent but not annoying. They will warn you to not cross that invisible yet all-too-important line. I don’t want to crush your spirit or discourage you from trying to network, but don’t annoy people by talking too much or too loud. And want to know the one thing you should never, ever do? Don’t crash the party. That is, don’t walk up to a conversation and insert yourself boldly. If you take over a previously existing chat to introduce yourself or hand out a card, the people you’re trying to connect with are not going to silently praise you for “confidence” – they’re just going to be extremely annoyed that you interrupted their conversation. Read more »
One of the valuable things about this blog that might not be evident to casual readers is that its comment section is a forum for musicians to communicate and help one another out.
Every week, as I moderate comments, I see artists thanking other artists for their contributions to a particular discussion. It could be something as straightforward as troubleshooting the Apple Connect signup process. Or it could be about something more weighty, such as aging in a profession that favors youth.
But either way, it’s always encouraging to see musicians helping their fellow musicians with concerns both big and small. So… after reading a recent article from The Guardian called “Insomnia, anxiety, breakups,… musicians on the dark side of touring,” I thought I’d try to open up a discussion here about the negative effects of life (or stretches of life) on the road.
The psychological dangers that touring musicians face
What do you get when you put the hits of Justin Timberlake, Kesha, Psy, Mumford & Sons, Carly Rae Jepsen, and The Black Eyed Peas in a blender?
Something like the pop music instructional shown above!
I know this video is from last summer, but I saw it again last night and then this morning I heard a few current Top 40 songs in the car and thought, “Hmmm, filter sweeps? 4 on the floor? Gang vocals? Not much has changed in a year (or five)!” Read more »
Watch time is one of the most important but misunderstood concepts that affect the health of your YouTube channel and videos.
While many video creators focus exclusively on their view counts, YouTube prioritizes watch time (and not view counts) when it’s deciding how favorably to treat your video in search results and featured placements across the YouTube platform.
Because YouTube view counts can be so easily gamed by misleading thumbnails, automated bots, and other illegal services that promise to artificially increase your video’s views, YouTube now measures the total amount of time a viewer watches your video (and any videos they watch after your video). They call that metric “watch time,” and it’s the total minutes and hours that a viewer spends watching videos.
YouTube states that watch time is “the most important method for measuring success on your channel and videos”, and it is the primary influence of all major search and discovery algorithms across YouTube.
All over the world, the music industry is shifting towards a unified “Global Release Day” in order to deter piracy, avoid fan confusion, and help coordinate marketing efforts across multiple territories.
Instead of album and single releases coming out on Monday in the UK, Tuesday in the US, and so forth — new music will now be released worldwide on Fridays.
Here’s a few things to note about Global Release Day: