Music Marketing with Social Media in Only 30 Minutes a Day

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brian thompson article on social media markeitng in songwriters magazine

How to effectively market your music with social media

[What follows is an article Brian Thompson (of and DIY Daily) wrote for Songwriters Magazine, origianlly published by the Songwriters Association of Canada in their 2013 Fall Edition. Thanks to Brian for letting us reprint it here.]

For the musician who isn’t a digital native (someone who grew up immersed in Internet culture and online networking), the world of social media can be incredibly daunting. Some might ask,“Wouldn’t my time be better spent writing songs or rehearsing?” The mere mention of Social Media Marketing is enough to make many musicians roll their eyes. You know you need to use the Internet to market your music, but how?

The 30-Minute Rule

In only 30 minutes per day you can find new fans, create new opportunities and improve your music career.

That’s equivalent to one rerun on TV, which you probably didn’t even realize you were watching. You could also stay up a little later in the evening to get it done, or get up a little earlier each morning. Or even try tweeting while on your commute to work or school.

If you’re sick of hearing about all of the “luck” other bands are having, then read on.

Luck doesn’t just happen — it’s created.

Luck is a culmination of being talented and prepared while doing the necessary networking to make yourself known to both fans and industry professionals. Luck can be created by pulling people into your world of awesomeness, through the creative use of social media.

Start with a very basic, three-day repeating schedule that takes only thirty minutes per day. Once you get comfortable with this schedule, mix it up and customize as you’re able to.


The 30 Minute Daily Strategy

Day 1:

10 minutes
– Use Twitter Search to find and follow potential new fans who are fans of similar artists.

10 minutes
– Post and schedule new updates for the next three days on Twitter and Facebook (using a free tool to schedule your status updates such as Bufffer or Hootsuite). 

– For starters, don’t post anything more than two updates per day on Facebook (at least a few hours apart). 

– Twitter updates however, can be more numerous, if you’re feeling eager and inspired. 

5 minutes
– Reply to every single tweet and comment you receive.

5 minutes
– Initiate one new discussion with someone whom you’ve never spoken to before on Twitter.

Day 2:

10 minutes
– Use Twitter Search to find and follow music industry professionals who are relevant to your goals (music bloggers or journalists, music supervisors, agents, managers, labels, publishers).

10 minutes
– Reply to every single tweet and comment that you receive.

5 minutes
– Initiate one new one-on-one discussion.

Day 3:

30 minutes
– Content Creation 

– Write and publish a short new blog post for your website. Always include an image. It can be about anything, just share something. It doesn’t need to be about the music. Share your personality and your interests. 

– Share your new blog post on your Facebook and Twitter pages.

Day 4: 

Start back at Day 1 and repeat!

Next, apply the following concept into your schedule:

Two-Step Fast-Track Music Marketing Plan

1.  Do something small once per week.

– a blog post, a new photo, a new video, a podcast, share an interview or review, a poem, a drawing, a painting… the sky’s the limit.

2.  Do something bigger once per month.

– release a new song or EP, put up a new t-shirt or merch item for sale, or launch a new contest, or announce a new tour, or a new merch bundle (get all 3 for only $35!), or a new limited edition item (only 5 left!), or a podcast, or an internet video chat, or an acoustic StageIt performance with guests. You can do whatever you want, but just do something.

Remember, people use social media to be entertained and to stay connected to those they care about. Make yourself worth caring about. Don’t advertise or spam your stuff onto people’s profiles, that simply doesn’t work and it annoys people, resulting in them un-following you.

In the world of social media, getting and keeping people’s attention is the single most valuable commodity. Get their attention and don’t lose it. Instead…

Be Remarkable. Exceed Expectations.
Intrigue people with your awesomeness.

Brian Thompson

Brian Thompson, aka Thorny Bleeder, is a Creative Coach, Music Consultant and Marketing Mentor. He co-hosts The Music Biz Weekly and The Rock Star Branding podcasts, in addition to publishing The DIY Daily, a daily newsletter and podcast that offers marketing advice, music industry news, social media tips, and motivational thoughts for artists.

Read more blog posts by Brian Thompson on his website:
Follow Brian on Twitter: @thornybleeder

In this article

Join the Conversation

  • Max Taylor

    Very good advice, couldn't agree more. Being involved and giving people a reason to pay attention as opposed to spamming their profiles. I really like the 30-minute game plan you have outlined here; keep it up and keep giving awesome advice!


  • TivoliSkye

    I want to say this is a great article- I think it is to the point and fantastic that it is numbered and doesn't take a ton of time to do. My mother works on teh computer non stop trying to make connections. This simplifies things and gives a direction. Thank you so much for such a well put together article .
    Tivoli Skye

  • Great stuff Brian….well done mate !!

  • I've been engaged with a number of mentors and attended training in all of this … and no one has summed up the core activities so eloquently and then put those into a simple to follow Cheat Sheet – brilliant work Brian!

  • Thanks for cutting through all the potentially wasted hours of work on social media! It is important, we have to use it, but we can be wise in the use of our time.
    Also… remember to use your social media to point fans back to your website. Add links to different pages of your site wherever possible.

  • Linda Wood

    Thanks! That seems do-able!

  • JMG

    thank you

  • Alex

    if i’m counting right day 2 is only 25 minutes…

  • Maybe there's an implied 5-minute smoke break or something on that day.


  • Steeve Ave

    Thanks for sharing your information.this is very useful information

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