The biggest mistake we see artists make when promoting a new release is sending fans to a website that’s not their own artist website.
Promoters, bookers, venues and fans - they all know the difference between a free web page (MySpace, Facebook, Bandcamp, Tumblr) and a professional artist website (www.YOU.com).
Social media sites are super-important, but they should not be your home base on the web. Get your own domain name and build a website where you can control the fan experience and easily build your email list. It’s one of the first steps to becoming a professional musician.
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