Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual … Continue reading
12 ways to make the most money from your music this holiday season
The 12 ways of Christmas (music promotion). Can you believe it? The holidays are almost upon us, which is good news for your music. A huge percentage of the industry’s … Continue reading
If you only do one thing to promote your music this holiday season, email your fans (and tell them about 1¢ shipping)
The best way to get your fans to buy your music this holiday season is (you guessed it) ASK THEM to buy your music. Yes, the easiest way to promote … Continue reading
5 tips for sending better holiday emails to your fans
How you can create an email that drives engagement and boosts sales this holiday season Did you know a huge percentage of all annual music sales happen in the last … Continue reading
11 things to do once you book the show
You got the gig. Now what? This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition) — with a few additions … Continue reading
What to do before you release your music
You’re an independent artist who has recorded new music. You’re ready to get your tunes out to the world, but you don’t know what to expect from the wide world … Continue reading
5 mindset tips to ace your next vocal performance
Having the right mindset when you perform is just as important as vocal technique! The truth is as a voice teacher, a huge part of my job is helping singers … Continue reading
Insights and takeaways from today’s music biopics
What can we learn from movies about famous musicians? It’s no secret that music biopics are on the rise. Nostalgia, the potential for renewed fame, and box office earnings have … Continue reading
Livestream on Twitch to grow your fanbase
How musicians can use Twitch to build an audience. In all my years advising digital music companies on what they should do with their services and how to grow them … Continue reading
Artists may qualify for Napster/Rhapsody class-action suit
In March 2016, musician David Lowery filed a class-action lawsuit against music streaming company Rhapsody International Inc., now known as Napster after their purchase of the older music service. The … Continue reading
Your music now available in China
How to get your songs onto streaming platforms in China, the world’s largest music marketplace. Wondering if your music can be heard by hundreds of millions of streaming subscribers in … Continue reading