Unravelling Threads: The Newest Way to Amplify Your Music?

By now you may have heard about Meta’s “Threads” taking over the social media micro-blogging space where Twitter once ruled king. In Episode #343 of the DIY Musician Podcast, we chat with Rachel Bearinger, independent musiciand and social media strategist for CD Baby, about:

  • What sets Threads apart
  • What it means for DIY musicians
  • And how easy it is to integrate this app into your growing list of promo tools

What even is Threads? 

Imagine a place that feels like Twitter but with a simpler, cleaner interface, less toxic comments, and is connected to your pre-existing IG and FB audience. That’s Threads! You’ll also enjoy an algorithmic feed, ensuring you discover captivating content, and the freedom to express yourself with 500 characters per thread.

What Sets Threads Apart? 

You currently won’t find direct messages, hashtags, or the ability to search for individual posts here. Instead, it offers a streamlined and focused environment for sharing your music and engaging with others. Threads has suggested they will add some of those features in the future. 

Escape the Twitter Chaos

Twitter’s recent struggles led to the birth of Threads. Meta saw an opportunity to create a platform free from the turmoil and controversy that plagued its counterpart. Threads offers a safe haven where you can share your talent without fear of negativity. While the future of its adopters is always unknown, Threads is currently a relatively toxic-free environment. 

Embracing a Growing Microblogging Universe 

While alternatives like Hive, Mastodon, Spill, Truth Social, and Bluesky have emerged, Threads has experienced unprecedented growth, making it an ideal space for musicians to thrive. Meta made a smart move by rushing Threads’ release when Twitter faced challenges. This decision paid off, as many musicians flocked to Threads, eager to embrace its exciting potential.

Threads and Privacy 

Although Threads isn’t yet available in the EU due to upcoming privacy laws, rest assured that Meta values your data and privacy. Just like with Facebook and Instagram, using Threads may grant access to certain information, ensuring a seamless user experience.

Embarking on Your Threads Journey

Threads and Instagram are like two peas in a pod. With seamless integration, you can easily share your Threads content on Instagram, opening doors to a larger audience and expanding your reach as an independent musician. Getting Started Tips Starting your Threads adventure is a breeze! You can import your Instagram profile, including your picture, bio, and links. Plus, by automatically following your Instagram followers who join Threads, you’ll kickstart your presence with a ready-made audience.

Showcasing Your Music on Threads 

Threads brings a refreshing vibe and positive energy to the table. Use this opportunity to showcase your music, share your creativity, and captivate your audience with your unique musical journey.

Unleashing Your Creativity

As Threads is still in its early stages, artists and brands are finding unique ways to engage with their audience. Be authentic, be funny, and put your own spin on popular content. Let your creativity flow and experiment with different approaches.

Building Momentum

While Threads currently lacks scheduling and metric tracking features, it’s only a matter of time before they are introduced. Exciting possibilities await as you fine-tune your posting schedule and gain insights into your audience’s engagement.

As an independent musician, you have the power to choose which tools you use to shape your online presence, captivate audiences, and explore new horizons. Threads may be the solution you need to streamline your social-media promotion, or not! You decide!