How to build an audience for your music with online advertising There’s one thing that every artist wants: FANS! Loyal listeners don’t invent themselves though. They have to be found, … Continue reading
Music Promotion
Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to engage with music listeners everywhere.
5 low-cost, grassroots strategies to effectively promote your band
How to promote your band without breaking the bank You want an affordable way to promote your band, but you don’t have it in the budget to pay for the … Continue reading
The Musician’s Guide to Live Streaming
Live streaming is not a replacement for the visceral experience of a real-deal, in-person show; it’s an engaging medium all its own. In this article, we’ll briefly cover the history … Continue reading
Get your lyrics on Spotify with Musixmatch
Add real-time lyrics to your songs on Spotify. Spotify has launched a real-time lyrics feature in 26 markets around the world. Listeners in participating countries can opt to view lyrics … Continue reading
How an artist got 500K Spotify listeners without playlists
This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition). Three years ago the northern Virginia conscious hip hop artist Lucidious … Continue reading
A Musician’s Guide to Getting on a Podcast
Unless you’re living under a rock, you know podcasts are EVERYWHERE – and more popular than ever. You might promote your concerts through Facebook Events or market a new single … Continue reading
Creating a real video strategy with Rotor Videos
MTV and VH1 are long past their glory days of being the defining platforms for a music video strategy. However, when it comes to creating videos to promote music, most … Continue reading
How to make a Zoom music video fans will love
The “Zoom call” style video can be a great alternative to a live stream. As tours and shows were being canceled due to the COVID-19 pandemic, we saw artists jump … Continue reading
How to get your lyrics on Instagram Stories with Musixmatch
Automatically add words to your music in Instagram Stories. You can create quick Instagram Stories that feature your lyrics. The words to the songs are auto-populated, so you don’t have … Continue reading
Strategies for releasing independent music among COVID-19
None of us could have predicted a 2020 like this Rolling Stone reported at the close of March that music streaming was down during this time of quarantine and social … Continue reading