Promotion
Promotion
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PromotionWhy DIY musicians need a marketing plan (and how to create one)
“Music Marketing Plan” — It all sounds so boring and corporate, right? Yet every DIY musician has a story about being overwhelmed, frustrated, and deflated when promoting their music. As a musician friend once said, it...
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Musician TipsHow to get your music on Instagram Stories
Your songs can be used in Stories on Instagram. Instagram Stories are huuuuuuuuge right now, with at least 400,000,000 users creating and viewing Stories on Instagram every day. For the average person, adding 15 seconds...
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Musician TipsDon’t tell anyone about your music until…
… you’re ready with these five things. No, I’m not talking about a recording. Not a press quote. Not a marketing plan. Not a logo. Not a social media following. This is about something else....
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Musician TipsGetting press for your music is harder than ever, and that could be a GOOD thing
With the dwindling power of music press, DIY musicians get to bypass another gatekeeper. A recent Billboard article illustrates how independent music publicists are grappling with a shrinking media landscape. It’s an interesting read with...
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PromotionHow to automatically geo-target your Mailchimp emails
You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If you’re like me, your email list is a bit of a mess. For some...
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DistributionWhy new musicians MUST put out a single FIRST
If you’ve never released music before, you have to start with a single song. Artists at the major label level usually put out a single first, unless they’re dropping one of those “secret” overnight albums....
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Musician TipsHow to sync your playlists across Spotify, Apple Music, YouTube, and more
There’s an easy way to sync your playlists across multiple platforms. With Soundsgood.co you can create (and edit) a universal playlist where changes are automatically reflected on any streaming platform where that playlist appears. For instance,...
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Musician TipsHow do you decide WHERE to promote your music?
The five most important factors when considering social and ad platforms for your music promotion. You want more people to hear your music. But how? PR is expensive. Radio promotion is costly too. Playlist promotion?...
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Musician Tips20 quick things you should do for your music before the end of 2018
Your homework for the holidays. If you find yourself with some downtime this December, we’d like to suggest a few simple things that can make a big difference for your music in 2019. Make sure...
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Musician Tips5 things most musicians are missing on their Facebook page
People will only visit your Facebook page ONCE! Your fans are never going to check your Facebook page again after that first visit. It’s just not how Facebook works. They’ll see your stuff in their...