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Music Promotion

Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to engage with music listeners everywhere.

Online advertising for your music
Music Promotion

A Musician’s Guide to Online Advertising

How to build an audience for your music with online advertising There’s one thing that every artist wants: FANS! Loyal listeners don’t invent themselves though. They have to be found, … Continue reading →

September 2, 2020
Header for 5 low-cost, grassroots strategies to effectively promote your band
Music Promotion

5 low-cost, grassroots strategies to effectively promote your band

How to promote your band without breaking the bank You want an affordable way to promote your band, but you don’t have it in the budget to pay for the … Continue reading →

August 25, 2020
Header for The Musician's Guide to Live Streaming
Music Promotion

The Musician’s Guide to Live Streaming

Live streaming is not a replacement for the visceral experience of a real-deal, in-person show; it’s an engaging medium all its own. In this article, we’ll briefly cover the history … Continue reading →

July 28, 2020
Where should you focus when promoting new music on Spotify?
Music Promotion

Get your lyrics on Spotify with Musixmatch

Add real-time lyrics to your songs on Spotify. Spotify has launched a real-time lyrics feature in 26 markets around the world. Listeners in participating countries can opt to view lyrics … Continue reading →

July 7, 2020
Using direct marketing to boost Spotify streams
Music Promotion

How an artist got 500K Spotify listeners without playlists

This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition). Three years ago the northern Virginia conscious hip hop artist Lucidious … Continue reading →

June 25, 2020
Banner image for A Musician’s Guide to Getting on a Podcast
Music Promotion

A Musician’s Guide to Getting on a Podcast

Unless you’re living under a rock, you know podcasts are EVERYWHERE – and more popular than ever. You might promote your concerts through Facebook Events or market a new single … Continue reading →

June 9, 2020
Banner image for Creating a real video strategy with ROTOR
Music Promotion

Creating a real video strategy with Rotor Videos

MTV and VH1 are long past their glory days of being the defining platforms for a music video strategy. However, when it comes to creating videos to promote music, most … Continue reading →

May 28, 2020
Banner image for How to make a live "Zoom call" video that your fans will love!
Music Promotion

How to make a Zoom music video fans will love

The “Zoom call” style video can be a great alternative to a live stream. As tours and shows were being canceled due to the COVID-19 pandemic, we saw artists jump … Continue reading →

May 8, 2020
Get time-stamped lyrics to Instagram Stories
Music Promotion

How to get your lyrics on Instagram Stories with Musixmatch

Automatically add words to your music in Instagram Stories. You can create quick Instagram Stories that feature your lyrics. The words to the songs are auto-populated, so you don’t have … Continue reading →

May 5, 2020
Banner image for Strategies for releasing independent music among COVID-19
Music Promotion

Strategies for releasing independent music among COVID-19

None of us could have predicted a 2020 like this Rolling Stone reported at the close of March that music streaming was down during this time of quarantine and social … Continue reading →

April 27, 2020

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