Promotion
Promotion
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Musician Tips5 things most musicians are missing on their Facebook page
People will only visit your Facebook page ONCE! Your fans are never going to check your Facebook page again after that first visit. It’s just not how Facebook works. They’ll see your stuff in their...
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Musician TipsBehind an all-star Americana collaboration (Mark Erelli interview)
How a “largely unknown independent folksinger” partnered with Sheryl Crow, Rosanne Cash, Josh Ritter, Anaïs Mitchell, and Lori McKenna on his new single. It’s funny to hear Mark Erelli describe himself as “largely unknown,” since I’ve...
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PromotionIf you only do one thing to promote your music this holiday season, email your fans (and tell them about 1¢ shipping)
The best way to get your fans to buy your music this holiday season is (you guessed it) ASK THEM to buy your music. Yes, the easiest way to promote your music this holiday season...
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Musician Tips12 ways to make the most money from your music this holiday season
The 12 ways of Christmas (music promotion). Can you believe it? The holidays are almost upon us, which is good news for your music. 20% of industry-wide music sales take place in the last six...
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PromotionWhy a FOLLOW is more powerful than a PRE-SAVE on Spotify
What should your top priority be when promoting new music on Spotify? There are many ways to skin a cat, as they say. (Who are they, and why are they skinning cats? I have no...
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Musician Tips8 music myths you need to leave behind
Time to say goodbye to a few false assumptions that have been holding you back! The music industry has stayed loyal to some really destructive myths, so it’s always great to see when independent artists...
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PromotionHow I got on official Spotify playlists as an unknown independent musician…
… using only smart marketing, Show.co, and zero money. I am an independent songwriter from Halifax, NS and the front man of folk-pop band Braden Lam & The Driftwood People. I have been singing since...
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PromotionWhat every musician should know about remarketing
Remarketing 101 for Musicians: How to put the right message in front of the right fans every time. Music marketing shouldn’t be a guessing game. At least not ALL the time. When you know what...
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PromotionPremiere your next music video as a LIVE event on Facebook
Yes, Facebook now allows all pages to post prerecorded videos as live events. This is pretty huge. Now your fans can play a more direct part in the experience of a video premiere on Facebook,...
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PromotionPromote your concert dates via Pandora AMP’s Eventbrite integration
Pandora has made it easier for you to sell concert tickets with an integration between their Artist Marketing Platform and Eventbrite. Pandora AMP is now integrated with Eventbrite, giving you a new way to promote...