A strong music release strategy can send you scrambling in a few directions to carry out all the aspects of your campaign, from ads to email sends to social posts … Continue reading
Music Marketing
How to convert casual listeners into superfans: Q&A with Dan Goldberg
Introduction If you want to grow your fanbase and boost your music income, you’ve probably heard the term superfans. These are the die-hard followers who buy your merch, attend your … Continue reading
Top tips for booking gigs as an indie artist
Booking shows as an indie artist can be a tough nut to crack, but with the right strategies, you can create opportunities that help you grow your audience and sharpen your craft. Here are some “best practices” to guide you.
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Metrics That Matter: A Guide to Measuring Your Music Career with Data
You can work as hard as you can, but without metrics and defined goals, you’ll struggle to make progress in your music career. Data lets you set your own path … Continue reading
The Ultimate Guide to Video for Musicians in 2026
This blog was updated on Wednesday, February 4, 2026 Introduction Do music videos still matter? The short answer is yes, but the role of the music video has changed since … Continue reading
Email Marketing for Musicians: A Guide to Growing Your Fanbase and Boosting Revenue
Social media is the music marketing equivalent of busking on the street. Contending with shifting algorithms and a constant stream of content is like vying for the attention of passersby. … Continue reading
How to Make the Most of Your Spotify Artist Profile
Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual stage all rolled into one. Every day, millions of fans … Continue reading
Short Form Video: How to Show Off Your Chops on Social Media
It’s no secret that making short-form videos can be a powerful strategy for musicians. Countless artists have used them to grow their fanbase and get more ears on their music. … Continue reading
Spotify for Artists 2025 Campaign Kit is Here!
The world of music marketing is always evolving, and as a DIY musician, it’s important to stay in-the-know about new ways to gain listenership and fans for your music. If … Continue reading
CD Baby Artists Score Big at the 2025 Grammy Nominations
We’re so excited to share that six CD Baby artists and projects snagged nominations for the 2025 Grammy Awards! Continue reading