The world of music marketing is always evolving, and as a DIY musician, it’s important to stay in-the-know about new ways to gain listenership and fans for your music. If reaching new ears on Spotify is a priority for you in 2025, look no further than Spotify for Artists’ Campaign Kit, a set of tools specifically made to amplify your music and build lifelong fans — right where streaming happens.
Social media, billboards, and out-of-home ads can help you broadly reach listeners, but there’s one thing those tools are lacking: proximity. Using campaign tools on Spotify allows new listeners to quickly perform the actions you want them to take: streaming, saving, and playlisting your tracks.
Here’s a quick look at what you’ll find in Spotify for Artists’ Campaign Kit:
Playlist Pitching
Playlist pitching is a free tool available to you when you distribute your music to Spotify. When you use CD Baby for distribution, you’ll gain access to a verified artist profile on Spotify and your Spotify for Artists dashboard. That’s where you can submit your unreleased music for playlist consideration by Spotify’s editorial team. Make sure you submit your music for consideration at least one week before its release date.
Discovery Mode
Discovery mode allows you to expand the reach of your music in users’ personalized playlists. Just select the songs that are a priority for you, and Spotify will use that signal to help your songs find listeners who will love them.
If your music is eligible for Discovery Mode, you’ll see a Discovery Mode section in your Campaigns tab in Spotify for Artists. Discovery Mode is still in beta phase at this time and is not available to everyone.
Important note: while Discovery Mode has no upfront costs, a 30% commission on earned recording royalties is collected by Spotify on tracks opted into the program.
Marquee
Want to capture listeners’ attention as soon as they open Spotify? Try Marquee, a full-screen, sponsored recommendation of your new release. When a listener clicks on a Marquee, they can save or go directly to your new release, where they can focus on your music.
Showcase
Showcase is Spotify’s newest sponsored recommendation, letting you promote your music to likely listeners at any time with a mobile banner on their Spotify home page. You can spotlight both new releases and music from your catalog for any occasion, like release anniversaries or holidays, or use Showcase to re-engage fans for an older release.
Ready to give your music a boost on Spotify this year? Check out Spotify for Artists’ Campaign Kit to get started!