Why does email marketing matter for artists? Email marketing gives you a direct line to your fans on your own schedule and your own terms. While social media is great … Continue reading
Author: Ryan DiLello
How to reach 1,000 streams on Spotify
How to get 1,000 streams on Spotify Reaching your first 1,000 streams on Spotify might feel small compared to viral hits, but it’s a significant milestone. First, at 1,000 streams, … Continue reading
How to get started on YouTube for musicians
Why should musicians use YouTube? YouTube is a top platform for music discovery— 70% of Americans aged 12 and up use it to find new music. With over 2 billion … Continue reading
Spotify Playlist Best Practices: How to safely promote your music through playlisting
There are over 8 billion Spotify playlists and each one offers a gateway to new listeners. From personal mixes, to algorithm-driven feeds, to editorially curated showcases, playlists shape how today’s … Continue reading
How to boost your merch sales: online and in-person
Merchandise is a primary revenue stream for independent musicians. Recent studies show fans in 2025 are buying more than ever, averaging 2.1 items per purchase and $64 pre-tax on merchandise. … Continue reading
Guide to Artist Branding for 2025
Creating and maintaining an artist brand is different for every independent artist. It’s part of the joy (and challenge) of being independent — that you don’t have a team guiding … Continue reading
Artist Spotlight: Melina KB
Melina KB is a musical theater-pop artist originally from the Boston area and based in Nashville, Tennessee. Inspired by productions like Wicked and RENT as well as artists like No … Continue reading
How to create an electronic press kit (EPK)
What is an electronic press kit (EPK)? If you’re networking within the music industry, an EPK provides the essential information and assets for someone who is new to your work … Continue reading
How to get press coverage on your next release
Press coverage is a powerful arm of your music release strategy. Writeups can win you new fans, strengthen your reputation, and create lasting opportunities. That starts with learning to pitch … Continue reading
The Independent Musician’s Guide to Mental Health
Introduction: Mental Health for Musicians Today Navigating today’s music industry can take a serious toll on a musician’s mental health. More than 73 percent of independent music makers experience symptoms … Continue reading