Fourteen tips to help you create an effective Facebook Event Musicians have been debating the efficacy of Facebook as a promotional tool for years now. One aspect of the popular … Continue reading
social media
How to suck at social media: bad advice for bands
When it comes to building your music career, Social Media is a zero-sum game. Your fans should only like one band: your band. There’s simply not enough social media to go around. As an artist, … Continue reading
The #1 rule of social media: don’t overcommit!
Music marketing gurus like to repeat the mantra “be everywhere.” Well, they’re wrong! Sure — with some aspects of your music career, such as digital music distribution, being “everywhere” makes sense; you sign up with … Continue reading
A music video isn’t enough; you need a YouTube content strategy
Why YouTube is the dominant player in today’s music industry YouTube is the #1 music streaming platform in the world. It’s the #2 search engine in the world. It’s slowly replacing … Continue reading
5 splash-making celebrity tweets and the lessons they offer to musicians
1. 790,000 re-tweets for a hug After being re-elected, Barack Obama’s official Twitter account posted a picture of him romantically holding the first lady in his arms. 790,000 users fell … Continue reading
How to make sure your fans see your content on Facebook
What DIY musicians can do about Facebook’s latest update Facebook recently admitted that the Organic Reach of Facebook pages (or the number of unique people who see your content on your page … Continue reading
The Death of Twitter #Music?
Mike Isaac of the Wall Street Journal says that Twitter is “strongly considering killing off its Twitter #Music mobile application.” And it’s only been around for, what, six months? According … Continue reading
You Can’t Buy Fans (So Why Do Musicians Keep Trying?)
Don’t pay for fake plays, fake friends, or fake followers No, I’m not talking about some bad MySpace flashback; people are STILL trying to buy their way to stardom — … Continue reading
‘Click to Tweet’ for Musicians: Make it Easy for Fans to Tweet Quotes from Your Blog
A new tool lets fans tweet compelling one-liners from your website A couple weeks ago, I read a blog post about a cool feature for Twitter which gives you the ability to have tweetable highlights, … Continue reading
How NOT to Promote Yourself on Twitter
Here’s something you should NEVER do on Twitter… I’m an avid reader of the site IndieHipHop.net, which is a great resource for both DIY hip-hop artists and fans looking to … Continue reading