How to claim your Amazon Music for Artists profile

Your music is on Amazon Music. Now, how do you find out who’s listening—and give those listeners more ways to connect with you?

Amazon Music for Artists brings your streaming insights, profile-management tools, and promotional features together. Claiming your profile gives you access to those tools, and CD Baby artists can use their distributor login to speed up verification. Here’s how to get started and put your account to work.

What is Amazon Music for Artists?

Amazon Music for Artists is a dashboard for artists and their teams to manage their presence on Amazon Music. It’s available through a web browser and as an app for iOS and Android. You sign in with an Amazon account, then verify your connection to the artist profile you want to manage. 

Your first release needs to be publicly available before you can claim your profile. Amazon doesn’t support claiming a brand-new artist page ahead of its first release. It also notes that the primary artist needs Amazon Music streams to appear in the artist dashboard. 

How to claim your Amazon Music for Artists profile

Start by checking your public Amazon Music page. Confirm that the releases belong to you, especially if another artist uses a similar name.

Then follow these steps:

1. Open Amazon Music for Artists. Use the website or download the mobile app.
2. Sign in with your Amazon account. Create an account if you don’t already have one, and choose the artist or manager option when prompted.
3. Find your artist profile. Search by artist name. If the correct page doesn’t appear, try its Amazon Music profile link.
4. Select “Claim” and complete the application. Provide the requested information about yourself and your relationship to the artist.
5. Connect your CD Baby account. Choose distributor verification and follow the prompts to authenticate through CD Baby.

You can also start from Tools & Promotion in your CD Baby dashboard and select Amazon Music for Artists. CD Baby verification is usually instant, but a mismatch between your account and music catalog can delay access. Double-check that you’ve selected the correct profile and provided complete information.

Update your Amazon Music artist images

Once you have access, give your profile a visual refresh. Select your artist, open Profile & Tools, and use the editing controls to update your profile image and background image. Adjust the crop, save your changes, and allow up to 48 hours for them to appear.

Use JPEG or PNG files no larger than 15 MB. Avoid text, logos, and busy images, and make sure you have permission to use the photos.

Choose images that reflect your current music and work alongside your website, social accounts, and other streaming profiles. Check the finished crop rather than assuming a photo that looks good at full size will work everywhere.

What about your bio? Amazon’s artist biographies are supplied by Xperi/TiVo. Biography requests and corrections go through that provider rather than a self-service bio editor in your account.

Understand how listeners engage with your music

Start with a question you want your data to answer. Which songs should you keep promoting? Where is interest growing? Are listeners returning after discovering a release?

Review your songs, audience, and streaming sources

Amazon Music for Artists reports streams and listeners by song, album, and territory. Its Source of Stream reporting also shows whether listening comes from Amazon playlists, stations, listeners’ libraries and playlists, or browsing and search.

Use those reports together. For example, compare a track’s activity before and after a promotion, then check where the listening came from. Look for patterns across several days rather than treating one spike as proof that a campaign worked.

Look beyond discovery with Fans and Superfans

Amazon’s Fans category identifies listeners who have moved beyond initial discovery through actions such as returning to your music, saving it, following you, or purchasing music. Superfans are a smaller group of your most engaged Fans. These are Amazon’s audience categories, not simply another name for your follower count. 

Review how those groups change alongside your releases. Make returning listeners part of your promotional thinking: what could you share next that gives them a reason to keep exploring your catalog?

Explore Alexa voice requests

Voice reporting shows requests for your music through Alexa, including searches by artist, album, song, or lyrics. The Daily Voice Index compares that engagement with artists who have similarly sized audiences over the previous seven days, using ratings from “Cool” to “On Fire.” It’s a relative benchmark—not a stream count.

Try including an Alexa listening prompt in a release announcement, then check whether voice activity changes. Treat the result as one signal about your promotion, not a complete measure of its success.

Keep analytics separate from royalty reporting. Amazon says its artist-dashboard data is subject to change and shouldn’t be used for financial reporting. For earnings from music distributed through CD Baby, refer to your CD Baby royalty statements.

Use your account to promote new music

You don’t need to use every feature at once. Start with the tools that support your next release.

Pitch a track for playlist consideration

Once Amazon receives your new release, eligible music appears under New Releases in Profile & Tools. An owner or admin on your artist team can submit one track per new release for consideration. Previously released music and releases more than 14 days past their release date are generally ineligible.

Prepare your pitch before release day whenever possible. Explain the song, who it might connect with, and how you’re supporting it. Submitting a pitch puts your music forward for consideration; it isn’t confirmation of a playlist placement.

Create promotional graphics with Hype Deck

Hype Deck lets you create custom Hype Cards to promote a release, celebrate a catalog anniversary, or share a playlist placement. You can use these graphics across social media, email, and other marketing channels.

Add your own context when sharing one. Tell fans what inspired the song or why this particular release matters to you, rather than relying on the graphic alone.

Encourage listeners to follow you

Fans can follow you from your Amazon Music artist page or ask Alexa to follow you. Amazon uses follows to notify listeners about new releases through supported notifications. 

Make a clear next step in your promotion, for example: “Follow us on Amazon Music to hear about the next release.”

Connect your music with your merch

Already selling artist merchandise on Amazon? You can add eligible products to your artist page through Artist Tools → Merch → Add your products, then search for the items you want to feature

The products must be available on Amazon’s U.S. storefront. Amazon currently displays in-app artist merchandise to listeners in the United States, so don’t assume the same shopping experience is available to fans everywhere.

Review your selections around each release or tour. Prioritize products that connect with the music you’re promoting, and check that listings and availability are current.

Give your team access and resolve profile issues

Working with a manager or someone who helps with promotion? Owners and admins can invite collaborators through Settings → Manage Team Members. A Viewer can access data without making changes; an Admin has broader account-management permissions. Use individual access rather than sharing your password. 

If another artist’s music appears on your page—or your music appears on theirs—use Amazon Music for Artists’ Report Issue tools. Include the affected release titles and profile links so the support team can identify the problem. If a release is missing from Amazon entirely, check its delivery status with your distributor. 

Get your music on Amazon Music with CD Baby

Claiming your profile is the starting point. Keep your images current, review your audience data, and choose a few promotional tools to support each release. Use what you learn to make your next move more intentional.

Preparing new music? CD Baby distributes to more than 150 platforms worldwide, including Amazon Music, Spotify, and Apple Music, with pay-per-release pricing and no annual fees. Create your account and start preparing your next release.

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