Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual … Continue reading
Creating a Real Video Strategy with Rotor Videos
MTV and VH1 are long past their glory days as defining platforms for a music video strategy. However, when it comes to creating videos to promote music, most artists and … Continue reading
7 Ways to Feel More Confident About Your Music
It’s easy to get down about your music. Your dreams, your talents, your identity, your time — they’re all wrapped up in your music. So while you work hard to … Continue reading
Dear Musicians, Your Friends are NOT Your Fans
Here’s a hard truth: Your friends are not your fans. Neither are your family or co-workers. It’s important to know this early on, because you can’t count on these people … Continue reading
Make the Most Money from Your Gigs
Whether you’ve been touring for years or just starting out and trying to book your first gig, working with a talent buyer has many benefits. What is a talent buyer? … Continue reading
3 Things WORSE Than Describing Your Own Music
We’ve all felt it. That knot in the gut. The panic… …whenever someone asks: What kind of music do you make? Oh those poor, poor people; they’re usually just being … Continue reading
7 Challenges Musicians Face in 2022
After two years of pandemic anxiety, quarantine and false starts, musicians who want to reboot their careers are facing some new challenges. It remains to be seen how many of … Continue reading
NFTs for Musicians: What You Need to Know
What are NFTs? Will they save the music industry, or is it all just hype? And how do you create and sell NFTs as an independent musician? Let’s dive in. Continue reading
The Rules of Music Networking in 2022
Unless you’re a true social butterfly, networking with promoters, bookers, members of the press and other pros in your scene is probably the most difficult part of being an indie … Continue reading
READ THIS Before You Remove Your Music from Streaming
Some famous legacy artists recently removed their music from Spotify. Their boycott generated a lot of media noise. Then some independent artists wanted to follow suit. But should they? TLDR: … Continue reading
Not All Videos Need to Be “Music Videos”
Why every artist needs NON-music videos on YouTube. The importance of a non-music video content schedule. As I’ve said before, if you want to use YouTube to its fullest, a … Continue reading