Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual stage all rolled into one.
Every day, millions of fans explore artist profiles on Spotify, and studies show that 90% of those visitors take action – whether they’re streaming your top tracks, reading your bio, buying merch, or checking tour dates. Biggest takeaway? Your profile plays a major role in turning passive listeners into true fans.
Spotify organizes your artist profile into three powerful tabs: Music, Events, and Merch. That means you have opportunities to showcase your artistry, connect with your fans, and generate revenue—all in one place.
Let’s break down how you can make the most of this prime digital real estate:
Music Tab: Show What You’re All About
This is where fans dive into your sound. Here’s how to make it count:
- Artist Pick: Pin a release, playlist, show, or merch item you want fans to focus on. You can update this regularly and even add a comment to give fans more context.
- Popular Tracks & Releases: Spotify automatically ranks your most popular songs and albums. You can’t change this manually, but it’s a great reflection of where your music is resonating.
- Clips: Upload short vertical videos (under 30 seconds) to share behind-the-scenes content, creative ideas, or shoutouts. This is your chance to bring your personality into the profile.
- About Section: Use all 1,500 characters to tell your story. Add your image gallery and social links (Instagram, X, Facebook, Wikipedia) to give fans more ways to connect.
- Fan Support: Direct fans to a donation page for yourself or a cause.
- Artist Playlists & Appears On: Feature playlists you love, or show off collaborations and guest spots on other artists’ work.
- Fans Also Like: A discovery tool that suggests similar artists to fans based on listening behavior.
Events Tab: Highlight Your Live Shows
Spotify gives your gigs a proper spotlight. This dedicated tab displays up to five of your upcoming shows in the fan’s local area, with “Interested” buttons, ticket links, and real-time updates via ticketing partners.
Our friends at Spotify report that artists who had a dedicated Events tab saw a 70% increase in engagement and a 15% bump in ticket sales.
To make sure your shows show up, use a Spotify-supported ticketing platform like Eventbrite, See Tickets, or Ticketmaster.
Merch Tab: Sell More by Showing More
Merch isn’t an afterthought—it’s a key part of your brand and income. Spotify makes it easy for fans to support you directly.
Through your Shopify integration, you can list up to 12 items in the Merch tab, and pin two for extra visibility. Spotify’s team saw that artists who fully utilized this space experienced a 22% increase in merch sales!
Don’t have a Shopify store yet? It’s worth exploring, especially if you’re already moving merch through other platforms.
Final Tips: Keep Your Profile Fresh
Spotify’s artist profile tools are designed to help you build lasting connections with fans and grow your music career. Make it a habit to check in on your profile regularly, refresh your Artist Pick, update your bio, rotate your merch, and stay current with your shows.
Even small updates can lead to big results.
Ready to get your music on Spotify?
CD Baby distributes your music to Spotify and over 150 other platforms.
Whether you’re sharing your first single or your next album, we make it easy to reach fans around the world.