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marketing

Koji Link in Bio
Music Promotion

8 Things Every “Link in Bio” Needs

You probably already have a “link in bio” that directs your audience on Instagram or Twitter or TikTok to go… somewhere else.  Parking your website URL in your social bio … Continue reading →

May 9, 2022
Building your fanbase with Show.co
Music Promotion

Three ways to get more streams, more followers, and more fans through Show.co

All CD Baby artists get free access to Show.co—a suite of cool music promotion tools that can help you build your following. These are the same tools I use for … Continue reading →

November 19, 2021
Advertising your music on Pitchfork, MTV, Billboard, RollingStone, and more
Music Promotion

Here’s what every artist wants…

Every musician wants FANS! (But they don’t invent themselves.) There’s a movie where a ghost tells a guy to build a baseball diamond in the middle of a cornfield, promising … Continue reading →

October 15, 2021
Header for A Musician's Guide to Online Advertising
Music Promotion

A Musician’s Guide to Online Advertising

How to build an audience for your music with online advertising There’s one thing that every artist wants: FANS! Loyal listeners don’t invent themselves though. They have to be found, … Continue reading →

September 24, 2021
Header for SMS Text Marketing for Indie Musicians
Music Promotion

SMS Text Marketing for Indie Musicians

SMS (a fancy term for text messaging) can be a really effective channel to market your music. If done well, marketing your music through SMS can help you communicate with … Continue reading →

June 29, 2021
Using direct marketing to boost Spotify streams
Music Promotion

How an artist got 500K Spotify listeners without playlists

This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition). Three years ago the northern Virginia conscious hip hop artist Lucidious … Continue reading →

June 25, 2020
Get time-stamped lyrics to Instagram Stories
Music Promotion

How to get your lyrics on Instagram Stories with Musixmatch

Automatically add words to your music in Instagram Stories. You can create quick Instagram Stories that feature your lyrics. The words to the songs are auto-populated, so you don’t have … Continue reading →

May 5, 2020
Online music marketing
Music Promotion

Promoting your music online during COVID-19

March 31, 2020
7 steps to get more traction for your music on Spotify
Music Promotion

How to promote your next song on Spotify

How do I reach more listeners on Spotify? Gaining traction on Spotify often involves planning and effort. You shouldn’t rush to get your music released as soon as possible. Sure, … Continue reading →

March 2, 2020
Music Promotion

How to double the impact of the last email you sent

A simple trick to get more conversions from your music email list. Did you just send an important email to your list? Here’s how to get more results from that … Continue reading →

February 5, 2020

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