How to release a single in 2026
A perfect bite-sized introduction to your music, singles are a great way to gain new fans and build up to a longer release. Here’s everything you need to know about … Continue reading
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29 ways to promote your new music today
29 Ways to Promote Your New Music Today Looking to get your music in front of more listeners? A strong release strategy is essential, but experimenting with different marketing tactics … Continue reading
The Ultimate Guide to Music Marketing in 2026
According to the 2025 IFPI report, record labels invested a total of $8.1 billion in A&R and marketing in the global music industry – nearly a third of their revenue … Continue reading
How to promote your music on social media
Social media is one of the most effective channels for promoting music and reaching new audiences. Across platforms, you can turn listeners into fans by weaving your narrative through videos, … Continue reading
How to set up a waterfall release
In the lead-up to a release, a strong promo strategy can help build anticipation and drive early fan engagement. But here’s the problem: without a follow-up release, tour, or campaign, … Continue reading
How to build a fan funnel and grow your fanbase strategically
Between promoting releases, playing shows, and keeping up with social media, your marketing can start to feel like a scattered mix of tactics and one-off campaigns. It can be difficult … Continue reading
How to boost your merch sales: online and in-person
Merchandise is a primary revenue stream for independent musicians. Recent studies show fans in 2025 are buying more than ever, averaging 2.1 items per purchase and $64 pre-tax on merchandise. … Continue reading
Guide to Artist Branding for 2025
Creating and maintaining an artist brand is different for every independent artist. It’s part of the joy (and challenge) of being independent — that you don’t have a team guiding … Continue reading
How to run effective marketing campaigns with Show.co
A strong music release strategy can send you scrambling in a few directions to carry out all the aspects of your campaign, from ads to email sends to social posts … Continue reading
Artist Spotlight: Lee Wilson
East coast singer-songwriter Lee Wilson began his career as an aspiring pop/R&B artist. After years of bending his sound to fit label expectations—and burning out in the process—he took a … Continue reading