Claiming your artist profile on Amazon Music’s analytics app
Join us on 1/13/21 at 1 p.m. PST for our Insider Series on how the Amazon Music business is evolving. This includes building new tools and formats for creators – including the streaming service’s recent launch of podcasts and partnership with Twitch to bring live streaming into the Amazon Music app. Principle Product Manager Katie Schlosser Vitolins provides a walkthrough of Amazon Music for Artists and discusses the recent evolution of Amazon Music toward becoming a premiere destination for creators.
Just hop in the Zoom conference at the date and time, no log in required!
Just like Spotify and Apple Music, you can claim your artist profile on the Amazon Music for Artists web page. This analytics tool is also available as an app on iOS and Android devices.
We’re helping you get fast-tracked, so it’s simple:
- Download the app from the App Store or Google Play
- Open the app
- Be sure to fill out ALL fields on the verification page, including “Company” (if you don’t have a separate record company or management company name, just put your band or artist name in this field)
- Select CD Baby as your distributor
- Claim your artist
Once you’re verified you can view data on your music’s performance across Amazon Music — which now boasts about 55 million users across its various tiers. The usual stats are there in the app: stream counts, near-real-time activity data, geographic info about your audience, playlist traction, and more.
But two of the most interesting features actually relate to voice assistance and physical media.
View Amazon Music analytics such as Alexa activity
The standout aspect of Amazon Music for Artists is called the “Daily Voice Index.” It tells you how many times over the past seven days Alexa helped someone find your music, either by searching for:
- Song title
- Album name
- Artist name
- Or lyrics
That last one is huge! Think about how many times you’ve tried to identify a song based on just a few words you remembered from the chorus. Now you can ask Alexa — and so can people who want to find YOUR music.
Amazon is sourcing lyrics from both LyricFind and MusixMatch, so if you’ve already synced your lyrics in MusixMatch you’ll be all set.
The Daily Voice Index also ranks your music’ performance on a spectrum from “Cool,” “Warm,” “Hot,” to “on Fire,” depending on how your Alexa engagement compares to the median of artists with similar-sized audiences. You can use this info to see how your marketing campaigns are performing, specifically as they relate to Alexa.
Change your artist images on Amazon Music
Did you know you can update both your profile photo and background image on your profile in your Amazon for Music for Artists account? It’s easy!
Follow these steps to change your images on Amazon Music:
On iOS/Android:
- Select the artist you want to manage
- Tap the Profile icon in the bottom right hand corner
- Under Profile & Tools, customize both your Profile Photo and Background Image using their respective edit buttons
- Choose image
- Resize the image to your preference
- Tap Save
On web https://artists.amazon.com/:
- Select the artist you want to manage
- Click Profile & Tools under Artist Tools in the left side bar
- Under Profile Details, customize both your Profile Photo and Background Image using the editing tools
- Choose image
- Resize the image to your preference
- Click Save
To look your best on Amazon Music, be certain your images meet the following requirements:
- Files must be either jpeg or png
- Profile Photo must be at least 500x 500 pixels.
- Background Image must be at least 1920 x 1440 pixels. For best results, we recommend the artist’s face be in the upper 40% of the image, roughly centered horizontally. See visual guide below.
- Image file must be no larger than 15MB.
- Avoid text, logos and busy images.
- Image should not contain violence or partial/explicit nudity.
- Images should not contain any infringing materials. You attest you have all the legal rights to do so as described in our T&C.
Integrate your Twitch channel on Amazon Music
Owners and admins of claimed artist accounts on Amazon Music can now link to that artist’s Twitch channel in Amazon Music for Artists. Here’s how to link your artist page on Twitch:
- Make sure you have the latest version of the Amazon Music for Artists app
- Log in to Amazon Music for Artists
- Click on Profile within your artist account
- Select Connect your Twitch Channel
- If you do not have a Twitch account, click About and Get Started with Twitch to create one or go directly to twitch.tv
If there are any other team members who are currently Viewers you can change their role type to Admin by clicking Settings, then Manage Team within the app.
You can now even live stream from Twitch directly on Amazon Music! The steps are super easy.
A deeper understanding of your audience on Amazon Music
Another thing that’s interesting about Amazon Music for Artists is how it segments your fan data into two groups: “fans” and “superfans.”
Fans account for 50+% of your streaming activity on Amazon Music.
Superfans are a smaller, more active group that drive 33+% of your streams on the platform.
Fans and superfans on Amazon Music are people that have:
- streamed your music more than the average listener
- added your songs to their personal playlist/library
- followed you on Amazon Music
- or purchased something
Purchased something — meaning downloads, CDs, or vinyl.
On Amazon.
Think about that!
Share music to Instagram and Facebook Stories
Amazon Music has integrated Instagram Stories and Facebook Stories into their platform. Now users can share songs from Amazon Music directly to Instagram or Facebook Stories. Just click the “Share” button on any song on Amazon Music and you’ll see Instagram and Facebook Stories as one of the options.
A powerful bridge between digital music and physical media
Amazon is the undisputed giant of online retail, and if you distribute your CDs or vinyl through CD Baby, your physical product is already ON Amazon. While Amazon Music for Artists currently only includes physical sales metrics as a component of its fan segmentation process, it’s possible that this analytics tool will one day soon give you a single place to see how your music is performing across all of Amazon, from streaming engagement to physical sales.
Together, Amazon and Amazon Music could constitute a single platform for merch sales, hi-def streaming (at home and on-the-go), playlisting, voice assistance, lyrics and other forms of enhanced content, audience engagement, and much more.
While other streaming platforms have captured most of the industry’s attention over the past few years, Amazon is about to change the conversation. They have vast resources and they’re investing a lot into making Amazon Music a success. Plus, they have the power of Prime, Alexa, and both digital music and physical retail on their side.
Claim your artist profile in Amazon Music for Artists!
Chris Robley is an acclaimed singer-songwriter and award-winning poet from Maine.
His Beatlesque indie-pop and milltown Americana songs have been praised by The Associated Press, No Depression, KCRW, The LA Times, Boston Globe, NPR, American Songwriter, and others.
His poems have appeared in Poetry Magazine, Prairie Schooner, The Poetry Review, and more.
Robley has received a Maine Literary Award in Poetry, Boulevard’s Emerging Writers Prize for Poetry, and in 2016 was selected by former US-poet laureate Robert Pinsky as a finalist for the Dorset Prize.