How to quickly run Instagram Reels as ads. Meta is really pushing short-form video these days. And the latest proof is a new BOOST button on Instagram Reels. This gives … Continue reading
Music Promotion
Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to elevate your music promotion and engage with music listeners everywhere.
How to Describe Your Music
Crafting your music’s elevator pitch. Before people hear your music, they often need to be convinced to listen. Maybe they get a recommendation from a friend, or see a cool … Continue reading
Amazon Music will now notify you when your songs are added to playlists
Find out in real-time when Amazon Music playlists feature your track. Amazon Music for Artists can now alert you any time your music has been added to a playlist. You … Continue reading
5 Ways to Ruin Your Spotify Presence
If your songs do well on Spotify, it means reach and revenue. Sending the right signals to Spotify can lead to huge audience growth driven by personalized playlists like Discover … Continue reading
The Musician’s Latest Hamster Wheel (Is This What We Signed Up For?)
If the recent drama between Halsey and Capitol Records hints at anything, it’s that artists are sick of certain content and social media expectations. Here’s the gossip in a nutshell: … Continue reading
The New Way to Think About Music Videos
The traditional music video is dead (and that’s a good thing). The rise of TikTok and Reels coincided with the demise of long-form music videos. And yet many artists still … Continue reading
8 Things Every “Link in Bio” Needs
You probably already have a “link in bio” that directs your audience on Instagram or Twitter or TikTok to go… somewhere else. Parking your website URL in your social bio … Continue reading
Creating a Real Video Strategy with Rotor Videos
MTV and VH1 are long past their glory days as defining platforms for a music video strategy. However, when it comes to creating videos to promote music, most artists and … Continue reading
Not All Videos Need to Be “Music Videos”
Why every artist needs NON-music videos on YouTube. The importance of a non-music video content schedule. As I’ve said before, if you want to use YouTube to its fullest, a … Continue reading
How to Make a Lyric Video for Less Than $10
How to make a lyric video for your song (without using Motion or After Effects) A lyric video is a video that shows your song lyrics while the music plays. … Continue reading