If you haven’t read the first part of this two-part article, please do so by going HERE. Now it’s time to get into what happened the night of the show…both … Continue reading
Music Promotion
Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to elevate your music promotion and engage with music listeners everywhere.
How to use Facebook Events to get people to your shows
10 rules for creating effective Facebook Events Facebook pages seem to be less and less useful these days for promoting music, especially when we’re talking about your average independent band that … Continue reading
This is how musicians should use Facebook Live to get results! (Part 1)
I’m going to say something that is going to upset a lot of musicians. I totally understand why you feel the way you do when you complain about fans at … Continue reading
Submitting your music to blogs, radio, festivals, venues, labels, and licensing agencies
Many artists write to ask me how they can get their songs to blogs, DJs, and music companies without breaking the band promo budget. I get it; band budgets are … Continue reading
How to build a Spotify playlist that shows in a search
You want to land a song on a big Spotify playlist? It (probably) won’t happen overnight. First you have to build your playlist resume. Once your songs start seeing lots … Continue reading
12 Ways Playlists Can Refresh Your Old Music
Your songs don’t expire. Every Monday I look forward to listening to Discover Weekly, a personalized playlist updated each week by Spotify with songs they think I’ll love based on … Continue reading
The Basics of Band Branding
Branding — it’s the mark you leave on someone’s imagination when they think about you, your music, your image, your story. In the “Authentic Artist Branding Bootcamp” I talked about … Continue reading
6 ways to capture more email addresses at your next show
I was listening last week to an interview with singer/songwriter Mark Erelli where he talked about communicating with fans in this hyperactive media world. He credited his monthly email newsletter … Continue reading
The best online marketing & promotion resources for musicians
Looking for a little music marketing & promotion inspiration? Check out this list of some of our favorite online resources for independent musicians: 1. Ari’s Take DIY musician and actor … Continue reading
Band social media: the least you can do
I get it. You’re an artist, not a blind corporate sheeple drone whore-bot. Obviously social media isn’t for you. And no, I’m not here to write a “how to rock … Continue reading