Why you should automate emails so your music fans are taken on a journey. [SUBMIT YOUR AUTOMATED EMAILS FOR CRITIQUE! On Wednesday, September 19th at 2pm EST, Cheryl B. Engelhardt … Continue reading
Music Promotion
Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to elevate your music promotion and engage with music listeners everywhere.
Facebook 101: how and why to make a band page on Facebook
Creating a page on Facebook for your music in minutes. Setting up a Facebook band or artist page is usually one of the first steps musicians take when establishing their … Continue reading
How much money will I make from that playlist placement?
A quick way to estimate how many spins you’ll get when your song appears on a Spotify playlist. It can be tough to determine beforehand what it will be “worth” … Continue reading
A whole new way to think about marketing your music
The foundations of smart digital music marketing. Online music marketing should be about SO MUCH MORE than blasting updates and asking people to buy your music. You can’t start with … Continue reading
Here’s How To Get On Spotify Playlists
There’s a public process for suggesting unreleased songs to Spotify for a playlist. Getting your song into a Spotify playlist can be a major win for introducing your music to … Continue reading
Why blogging is still one of the most powerful music promotion tools
A blog allows you to demonstrate expertise, reach new audiences, boost your website’s search rankings, and stretch your writing muscles. As a musician, creating a blog may not be on … Continue reading
How I raised $40k through my email list (with less than 2000 subscribers on it)
Changing the “starving musician” mindset when it comes to your email list. The first time someone (who didn’t share my last name) contributed to my record-funding campaign, I was floored. And … Continue reading
How to write a perfect welcome email (and why it matters)
Email marketing for musicians: What makes a good welcome email? A welcome email is the message that you set your email program to send out automatically as soon as a … Continue reading
Facebook etiquette for live music fans and musicians
The 8 rules for sharing live-music content on Facebook. Performing musicians rely on social media to connect with their audience, and fans love that kind of direct communication with artists—it’s … Continue reading
Use Apple Music pre-adds to improve your drop date
Apple Music now has the equivalent of pre-saves, and CD Baby will help you easily launch a “pre-add” campaign! Apple Music recently announced a pre-save feature (which they’re calling “pre-add”). … Continue reading