Get more streams by understanding the new structure and sound of popular music. Streaming platforms are measuring success through new metrics, which is changing the way musicians are creating music, … Continue reading
Music Promotion
Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to elevate your music promotion and engage with music listeners everywhere.
Get Your Spotify URI Before Release
What is a Spotify URI? A Spotify URI is a unique resource indicator code for music on their platform. It is a link to directly share your songs to fans, … Continue reading
Grow your email list and make a profit by GIVING AWAY your albums for free
How to build your audience (and NOT lose money) by giving away free CDs. Last year I started doing something kinda unusual. I offered to mail fans a FREE signed … Continue reading
How an indie hip-hop artist, Call Me Ace, charted on Billboard and iTunes
This direct marketing strategy helped me chart at #3 on iTunes and #50 on Billboard. It was all a dream: “I believe I can chart on Billboard with this album!” … Continue reading
5 ways you don’t understand your fans (and that’s why they’re tuning you out)
Do you really “know” your fans online? I don’t mean, like, having a clear picture of your target demographic or creating some fan avatar. I mean YOUR ACTUAL FANS. Are … Continue reading
How to Boost Streams With Spotify Pre-Saves
A high stream-count on its first day can be an indicator of success for your newest song or album on Spotify, as it shows Spotify that your music might be … Continue reading
How to create an effective Spotify audio ad for your music
Guidelines and examples for musicians recording a Spotify audio ad. With Show.co’s simple Ad Builder tool, your music and message can reach a huge audience on Spotify. If you don’t … Continue reading
What musicians should know about Spotify’s personalized editorial playlists
Spotify has made some big changes that affect where your music appears when you share playlists. Spotify has been quietly testing around 1,000 personalized editorial playlists. You might also hear … Continue reading
Music Marketing Plans For Indie Musicians
A music marketing plan doesn’t have to be boring and corporate Every DIY musician has a story about being overwhelmed, frustrated, and deflated when marketing or promoting their music. As … Continue reading
How to get your music on Instagram Stories
Your songs can be used in Stories on Instagram. Instagram Stories are huuuuuuuuge right now, with at least 400,000,000 users creating and viewing Stories on Instagram every day. For the … Continue reading