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Music Promotion

Learn how to make more fans using the latest tools and tips from experts in the music industry. From social media and YouTube, to good old-fashioned fan newsletters, we’ll help you find new and creative ways to elevate your music promotion and engage with music listeners everywhere.

Where should you focus when promoting new music on Spotify?
Music Promotion

Get your lyrics on Spotify with Musixmatch

Add real-time lyrics to your songs on Spotify. Spotify has launched a real-time lyrics feature in 26 markets around the world. Listeners in participating countries can opt to view lyrics … Continue reading →

July 7, 2020
Using direct marketing to boost Spotify streams
Music Promotion

How an artist got 500K Spotify listeners without playlists

This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition). Three years ago the northern Virginia conscious hip hop artist Lucidious … Continue reading →

June 25, 2020
Banner image for A Musician’s Guide to Getting on a Podcast
Music Promotion

A Musician’s Guide to Getting on a Podcast

Unless you’re living under a rock, you know podcasts are EVERYWHERE – and more popular than ever. You might promote your concerts through Facebook Events or market a new single … Continue reading →

June 9, 2020
Banner image for How to make a live "Zoom call" video that your fans will love!
Music Promotion

How to make a Zoom music video fans will love

The “Zoom call” style video can be a great alternative to a live stream. As tours and shows were being canceled due to the COVID-19 pandemic, we saw artists jump … Continue reading →

May 8, 2020
Get time-stamped lyrics to Instagram Stories
Music Promotion

How to get your lyrics on Instagram Stories with Musixmatch

Automatically add words to your music in Instagram Stories. You can create quick Instagram Stories that feature your lyrics. The words to the songs are auto-populated, so you don’t have … Continue reading →

May 5, 2020
Banner image for Strategies for releasing independent music among COVID-19
Music Promotion

Strategies for releasing independent music among COVID-19

None of us could have predicted a 2020 like this Rolling Stone reported at the close of March that music streaming was down during this time of quarantine and social … Continue reading →

April 27, 2020
Online music marketing
Music Promotion

Promoting your music online during COVID-19

March 31, 2020
7 steps to get more traction for your music on Spotify
Music Promotion

How to promote your next song on Spotify

How do I reach more listeners on Spotify? Gaining traction on Spotify often involves planning and effort. You shouldn’t rush to get your music released as soon as possible. Sure, … Continue reading →

March 2, 2020
Songwriter pages and written by playlists on Spotify
Music Promotion

How to get a Songwriter Page on Spotify

Spotify launches “written by” playlists and Songwriter Pages, using credits to group tracks. For years I’ve been dreaming of a world where ANY piece of metadata could be used by … Continue reading →

February 18, 2020
Music Promotion

How to double the impact of the last email you sent

A simple trick to get more conversions from your music email list. Did you just send an important email to your list? Here’s how to get more results from that … Continue reading →

February 5, 2020

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