10 Reasons Why You're Losing Your Facebook Fans

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Maybe you haven’t followed “The Rule of 4 C’s”– consistently create compelling content!

Bands, solo artists, hip hop crews, jazz ensembles– you’re losing fans on Facebook; your engagement is going down and you don’t know why.

Wait. Really? You don’t know why? With a gazillion users, Facebook is the world’s most popular social network– so you can cross “lack of audience” off your list of possibilities.

The answer is simple: you’re not creating content worth sharing. And worse, you might be annoying the hell out of your existing fans– the ones you so desperately need to keep in order to build a larger following.

10 ways to turn off your fans on Facebook

I know there are thousands of bands who are doing things right, winning new fans with engaging posts and videos (and I don’t really mean to suggest that YOU aren’t one of ’em). But if your Facebook fan interaction is on the decline, you might be guilty of one or more of the following social media sins:

1. Multiple bands creating separate events for a single show

If I had a dollar for every time I’ve received separate event invites from every band on a bill, I’d probably have enough to buy that sweet parlor guitar I’ve had my eye on for a while. No, it’s not the end of the world– none of these “Facebook crimes” will spell the end for you– but it’s just… annoying. Put 5 minutes of forethought into your show promotion, coordinate with all the bands, and create ONE event that each of you can promote and share. Plus, it’ll look better when everyone is RSVPing in one place!

2. Constantly asking for people to vote for you

Contrary to what shows like American Idol and The Voice may tell you, music isn’t a competition. Sure, you can take your career to new places and get your fans engaged with the occasional songwriting, performance, or fan-voting contest, but stop entering every damn one you come across. It looks a little desperate.

3. Leaving your facebook page half-completed

Did you get all excited about Facebook at some point and then abandon it? Is it hard to tell from your page if you actually exist as a band anymore? If so, either complete the missing info and post some new content, or de-activate your page. It looks unprofessional.

4. Posting your stream of consciousness updates every 20 minutes

If you’re posting more than a few times a day, it better be good stuff! Don’t use your Facebook band page as your personal profile. The few folks who might care what you’re up to every day will stop caring quick.

Creating Effective Facebook Events

5. Incessant negativity

Every once in a while it’s ok to be honest and vulnerable on Facebook. You can vent your frustrations from time to time. But keep those kinds of posts as the exception. Bitching, whining, sour grapes, jealousy, and putting other bands down– no one needs a daily dose of that.


OK. WE GET IT!!!!! You have something really important to tell us. May I suggest instead you choose from the following list of words: excited, thrilled, stoked, psyched, amped, beside-ourselves, overjoyed, blitzed, inspired, amazed, flushed, or atingle?

7. Posting crappy photos that don’t even feature the band members

Oh, great. Another highly pixelated image of… what is that? A pint glass next to a taco wrapper? Next!

8. Requiring someone to do something before they can hear your music

People don’t like to jump through hoops. Let fans listen to your music right away– even if it’s only a couple tracks. One easy way to do this is withΒ CD Baby’s MusicStore for Facebook app!

9. Advertising by posting on someone else’s wall

Remember MySpace? This is the kinda nonsense that would happen on MySpace all the time– and why people stopped using it. Do NOT put your marketing messages on other people’s Facebook walls. That is what YOUR wall is for.

10. Begging for “likes”

It’s probably OK once or twice a year to ask your friends on Facebook to “like” your band page. Don’t make a weekly habit of the practice, though. Your band page won’t get “liked,” and you might just get de-friended.


I’m sure I forgot a few good examples of bad Facebook practices. What annoys you on Facebook? Let us know in the comments section below.

Creating Effective Facebook Events

[Image of angry computer lady from Shutterstock.]

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  • Ren

    You can’t defriend a page. You can, however, unlike it.

  • Chuck

    Good stuff. And true.

  • Squeezebox Hero

    At least I’m doing something right! I don’t do any of the above πŸ™‚

  • eoin

    have experienced this hey i can get you 300,00 twitter follower.100,000 like for your music page 200,000 on your youtube chanel…. is it just me are does this sounds like in laymens terms cooking the books…..

    • Yep. Exactly. Meanwhile, all those fake followers are NOT going to interact with your content, hurting your EdgeRank score, and preventing your REAL fans from seeing your posts in their news feeds.

      • Good to know. I always wondered if this was effective or detrimental marketing.

  • onelegrooster

    That pretty much cuts to the chase! Being fairly new to online anything, I found it very helpful and a lot fo what my computer friend and guru Wicasta Lovelace has been telling me all along! I hope all people in the music industry reads this! What I do hate is political pissing matches on my feed

  • Yes. In that 10th point, what I meant was– people who ask their friends from their personal profile to "like" their band page– that friends would get sick of these requests and de-friend the person.

    • Well, if someone gets offended because I post my page once a week on Facebook and therefore defriends me, then be so. I would have 10 friends if I’d defriended people who disagree with what they post or think or whatever. Get over it! Quite honestly, I don’t feel underestimated as a musician just because everyone I have known in past doesn’t hear what I’m up to. I care about now and real fans. Maybe it’s just me. It certainly doesn’t disturb me that all of my friends share their page once or twice a week on FB.

  • Thank-you for stating #9–I hate it when people do this. It's the online equivalent of putting their band bumper sticker on your car without asking…very rude.

    • Ha. Good comparison.

    • Excellent comparison indeed !

    • to avoid this on your music page is easy – just check the settings. They are gonna post, but only you will see it. I have this setting and people see that there’s no spam on my wall so they even don’t post anymore.

    • AmyG

      Likewise! The first time another musician did that to me, I was floored! And deleted said post IMMEDIATELY

  • I have a particular taste for #8 … it's amazing, but some bands ask you to "like" their page of FB before you can hear the music !!! Of course… I never click "like" in that case.
    However, it's also hard for the person managing the BandPage to really split when he's reacting as himself, sharing funny things to friends (see #7) or as representing the band. It's probably something we all need to pay attention to.

  • Loren Davidson

    Most of these are spot-on.

    I’m going to take issue with #10. Yes, it’s possible to oversaturate people with requests to go from personal page A to music page B. However, I think that saturation point isn’t as far out timewise as you suggest.

    I’ve currently got about 3,600 “Friends” to my personal FB page, and only 300 “likes” on my music page. Based on what I know about my friends, at least half of them are there at least in part because they like my music. So every couple of weeks I post something like, “Hey, did you know that you can listen to music for free on my music page? And that I post interesting stuff there that I don’t put on my personal page? Take a look and ‘like’ it.” Generally, that gets me more “likes” without really costing me friends – I tend to lose 1-2 on an average day anyway, and tend to gain more than I lose every week.

    So I’d suggest every 1-2 weeks, especially if you’re offering people something on your fan/friend page that you don’t offer on your personal page. But I agree that others’ mileage might vary.

  • I can see that working, as long as it didn't start to seem like it was constant. I like the approach of sharing SOME of your best band content on your personal profile. I mean, your music IS part of your personal life too. Then folks will be inclined to "like" that content (which originated from your band page).

    • I have learned to post my most important professional stuff on my profile via sharing my music page, maybe once or twice a month. I never “talk” about it, such as, hey check out my page etc., just put it there, with a comment, such as, “On the road again!” or something fun. It seems to never fail to get a few more likes for the page. I think this is because one gets new friends all the time, and many of them may not be aware that i even have a page… so it leads them to it… works for me πŸ™‚

    • Well, I sort of dare to disagree. πŸ˜‰ I’m not saying your approach is wrong, maybe not for me. I have 500 people on my private friends list. I have met all of these people. I have 5 people on my friends list whom I have never met in real life. Out of those 500 only 129 like my page which has 246 likes. I have people on my private profile who have ridiculed what I do, clearly have stated I should not sing or have said that I don’t fit in their events when there was no visible reason. I deleted around 150 of those “offenders” from my friendslist, but some are still there. I know they and most of people who don’t like my page really don’t care about my music. We want only to mutually keep the contact in case we ever need to contact each other, or, many just want to get me to their events, buy their CDs, vote for them etc. If I see there is no mutual interest, I ignore all these efforts. I still comment on people’s posts, however, too keep the lines hot. What I do is: we become FB friends, then I suggest my page, if they don’t like it, fine. I post a lot of pictures on my page and in a few days I tag myself in it. If it’s an event like a movie I was an AD of, I posted all pics of 4 shooting days on my page and tagged everyone who’s on. I do, however, ‘beg’ to like my page sometimes. One example is when someone keeps making a page after a page and asks me to like it. I do. However, when I get asked several times, I send a message saying they should “like” my page. There was this girl who made like 5 pages over a period of 6 months and I asked her to like mine and she put me on her restricted list. We studied together, sang in bands together and hang out a lot. This is an example of a typical arrogant idiot who thinks world revolves around them. I also ask people to like my page when they have clearly expressed in real life that they like what I’m doing. Sometimes people miss the notification that I suggested my page, especially if they have 2 or 3 thousand friends.
      Just my 2 cents you know.

  • Oh, my “favorite” version of #10 when they come to my fan page:
    “Hi! We are XYZ Band and we liked your page. Please return the favor. Thanks!” of course with their link.
    And of course I don’t even check them out.

    • Robert Jacobs

      hmm..why not?

      • because they just copy and paste; they don’t really care.
        I’ve done this “check me out” only on ReverbNation. AND only after I have checked them out first.

      • 1. Because I get DOZENS of such every day… It’s very distracting, simply have no time for that.
        2. Because it’s quite clear that they have one and only agenda: get MY Like on THEIR page.
        If a musician REALLY likes my songs, they will pass me some real comment on it, maybe they’ll say that one day they would like to use my voice, etc.

  • You also forget an important thing: Edgerank. 99% of “fans” never go back to a Fan Page after liking it. They think they will see the updates directly in their news feed, when in fact, FB makes sure that people who don’t “like” or comment on at least one item, never see the updates again.

  • RoxLaRoux

    How about #11. Stop sending app requests and invites!!! I do not want to play The Ville, Ruby Blast, Bubble Farm or Puzzled Hearts. (P.S. Is there any way to block these game apps from sending you requests? Please share.)

    • block all apps after you get an invite. they won’t appear a second time.

  • JD

    Treat your Facebook page like a business…Be professional and polite while keeping it real for your fans to interact with you! Keep the drama and bs off your page too…

  • True4031

    Since when do these write ups cuss like a sailor? Sheesh.

  • Ha-ha-ha:) Just wrote a song about online stupudity: “Give me “like”, I’ll like you back, hit me up with your feedback, share me with your folk – that is how staf works”. πŸ™‚

  • The real reason Facebook isn’t any good for promotion is that it limits your posts to just 12 percent of the people that like your page.

  • I’ve done a couple of these in the past, I’ve learnt the error of my ways a long time ago though. Wish I had sooner than I did though.

  • Adam James

    Facebook presence is important and all but I don’t understand how people think that clicking “Like” on their page means they’ve got fans. It takes no commitment at all and means about as much as having a million MySpace friends did. The real question is: how many of those people who Liked your page will actually come to the show?

  • Robert Jacobs

    Okay then, what are 10 good things to do in order to build your Facebook audience?

  • Kris

    The only thing I disagree with is posting your page and asking people to like it. If you’re truly a great band and your friends really do like your music, they will share and like your page and support you and don’t mind you self promoting. We got our fanbase up to near 3,000 likes by posting our page in the newsfeed and no, we didn’t lose a single friend.

  • brazilbeatsoundsystem

    The best thing we have found to get more Likes on the band page is to use the “invite friends” tool under the Build Audience tab every few months.

  • Ross Phazor

    Good post! Seems like ‘common sense’ but evidently it’s not so common if it must be said to artists. Yes, it’s all about BALANCE. Don’t overdo every generic posting tactic constantly, especially if there’s no substance behind it…
    #1 is a good point too… I find it best that the venue and/or promoter sends out the show invite on behalf of all bands and when you accept the invite to your own show…guess what? All ur friends will see the event on their FB stream. Promoters often create a pic/flyer they post on THEIR wall…go share that show promotion pic on your OWN wall so people see it and can make a decsion. And artist can also comment on the show flyer on their own page saying “plz request an invitation as a reminder for yourself if you plan on attending”
    That way a band is being respectful and informing their audience they do not SPAM invitations.

    Offer up incentives to fans….free merch, song requests, free downloads, etc.
    Look at artists/bands with thousands of FB Likes/Followers and see what they are doing right and positive. Also look at band pages with 37 or so Likes and you can learn what NOT to do.

  • Thank you very much! Now I’ve learn how a FB page should looks like and be.

  • My fan page is used to broaden the reach of my Metal website but many of these ideas apply outside of the first three I guess. Keeping positive is super important as you want to win people over with the excitement about what you are doing more than chase them to the competition and while #9 makes sense, I am only guilty of doing that with well wishes from the brand identity. I think #10 is a little tricky because with so many millions of people on Facebook now you almost need to constantly remind people you are using it for the brand or band. Groups need to say it during shows and I regularly close a radio call in segment with it. To me that is acceptable. Great piece all in all.

  • Stephen Smith

    Something that you forgot to mention is the way that facebook allows your post to be seen. YOU might have 3600 fans to your music page. But not all of them will see a new post. FB has some mysterious algorithm where THEY decide who gets to see what you have posted. It does not automatically send it to all 3600 fans. The more likes that you generate from the ones who do see it…the more FB releases to others on your list.

    • I think that your comment is spot on. However, I’m pretty sure that the more interaction the more FB releases to my list point is false. It was true for some time. Why do I think this? Well, because the current algorithm is set to display your page posts to 16% of your fans. Yes, they do decide, who is gonna see it. They will display your posts for a fee nowadays. You can decide how much you can afford to pay per post to be displayed to all your fan list and accordingly can have a visibility of 25-100%. Your current visibility if you don’t pay is 16% of your fan list to whatever virality you had.

  • Anavah

    great! i’ve learned and yes i am guilty of all the above πŸ™‚ thank you so much for everything you do for the new comers πŸ™‚ keep it comin’

  • Oscar

    Christopher, why wait for a response from a publisher for your poems. Can you just do it with BookBaby?

  • Tim Sweeney

    Facebook should be a place where you share common interests with the people your connected with. Attacking people with your political beliefs before asking them what they believe is a good way of losing fans!


    you can stack your “likes” up til they reach heaven but they ain’t gonna get you “loved”. facebook does NOT make fans. if you HAVE fans it helps you inform them about your activities. the stinkin’ thing does not even have a simple way of letting people LISTEN to your goddamn songs! you people are in a severe state of mass delusion about using facebook as a way to make fans. the people who use it successfully are already established and no thanks to facebook. .wake up and get some actual facts about this and put your efforts into becoming an artist. if all you want is fame then you need to audition for tv freak shows.

    • LOL. True story! πŸ˜‰ Facebook is not a place to get fans. If you post an ad, then 80% of hits are from bots anyways. The real way is meet as many people as possible and get them on your mailing and texting list. Facebook pages are for interaction and building a certain aura of celebrity to your person.

  • Matt Lewis

    I can agree with most of these, but it seems that just about every Indie artist service out there, as well as, every bit of advice I hear, forgets or just doesn’t know, that nothing ever happens until a Sale is made. Isn’t that what it’s all about? Selling yourself and your music?? Clients, Fans, Customers, whatever you want to call them, aren’t going to do anything unless you literally tell them what to do (in a nice professional way, of course). Human Sales Engineering 101, encompasses 5 basic principles. Personable, Polite, Professional, Persuasive & Persistent=Profit$$. The last two turn out to be the most important. If that ticks a few people off along the way. Rest assured, that they weren’t going to be your Fan anyway. So sell, sell , sell! Your loyal fans will love you for it!!!


    are you people listening to one another? there is a man here with 3,500 “FRIENDS”. party planning must be a nightmare! FRIEND has no meaning whatsoever. you might as well say you have 3,500 TOILET BRUSHES! certainly they would give you much more comfort and be lots more helpful to you than your 3,500 facebook “FRIENDS”. i am not trying to point the finger at the deluded. just the delusion itself. this whole facebook culture is truly pitiful.

  • I am most annoyed with #3!!!! As an indie artist I understand that it may be challenging to look professional on all levels. I hate when someone sends me a link to “like”, and once I get there i notice; only one or 2 pics, limited info, they have not posted anything, No musicstore,etc…overall I become uninterested when I see that they are completely unprepared by being incomplete.

    • Most indie artists don’t have a social media plan whatsoever. They make a page because everyone does. And the usual way for indie artists is to have as many people as possible on their personal profile and that’s where they pimp their music. Most of those people add each other to boost numbers and don’t know and don’t care. Then they make a page, suggest it to their “friends” and then the page lies dormant.

  • A variation of # 2, selling tickets on the wall. And then making pointed references about how disloyal some people are.

  • IhatePITS

    actually is a pretty decent list i agree with at least half of it maybe even more then half. i know because i do most the stuff on the list and i know i shouldnt because itll hurt me more but then again im not a millionaire so i dont care really to avoid being myself lol

  • Wow. I'm pretty much an OJT kind of computer and website musician. I know what SEO is, but I have no idea how to do it, including where to place it if I did know how to do it. At least I am guilty of only minor infractions of your 10 Ways To Turn Off Fans!!

  • ztarz7s

    I take issue with #2. Every "opportunity" REQUIRES that people VOTE for you. So it's a little tough to "win" the "opportunity" if the only way you can is to violate Rule #2.

    • there are so many of these “opportunities” out there that they’ve become irrelevant for me. I have no time to build thousands of followers as a single person act who works with pay per hire people to take advantage of some “opportunity” where I’ll be trumped by someone who has yet more thousand people then I and my folks have. I better concentrate on making my name by myself and creating a professional presence on internet and also spending cash for PR, advertising, networking events where I can meet those people who can get me into the media. Just my opinion though…



  • Gillie Nicholls

    People tagging me in a photo that I do not appear in, I simply happened to be in the room at the time or they want me to look at it. The damned thing ends up as an advert at the head of my page.

  • Abdel Hazim

    A good reminder, although I’m one of those birds that rarely frequent FB, this is valuable advice. Indeed, why would fans/friends visit your page when nothing’s happening? It was a pity that myspace lost it’s relevance. Found it better that FB but indeed the constant posting of banners and the likes was a real nuissance.

  • aggrovator

    10 great reasons, it made me think about my approach,i now feel excited, thrilled, stoked, psyched, amped, beside-ourselves, overjoyed, blitzed, inspired, amazed, flushed, and atingle. I’m guilty of number one, but we all have our own followers, my band is my personal life too, i have more fans there than on the band page, have you any suggestions how i can move them over?

  • There IS a way you can merge your personal profile with your page, but DON'T do it. People hate the results, and it doesn't automatically merge your friends into "fans." Better to just send out the periodic post about people liking your band page– as long as it's periodic.

  • Well, I'm just submitting single poems (or small batches of poems) to reviews and journals. I don't have a whole book ready yet.

  • Here's 1: spend less time on Facebook, and use that time to create better recordings and videos that can be shared ON Facebook.

    • well, social media is a full time job. If you wanna interact decently on all your profiles, you’ll need to be very disciplined or hire someone. Social media doesn’t end with Facebook. And the product is not the main thing in business. True for burger chains as well music. I better prefer an okay product and great marketing than a stellar product and mediocre marketing.

  • Rob Roper

    I agree with all those, especially the excessive posts and begging.

    But I'd also like to add that, from my experience, Facebook is over-rated as a promotional tool. Despite all the new "friends", it didn't translate into attendance at shows or CD sales or downloads. Most of these people seem to be couch potatoes who just want to collect "friends"; they're not really fans. They are a handful of exceptions, of course.

    And Facebook's software continues to get worse with each new "upgrade". As a result of their over-dependence on Adobe Flash, the site is becoming more and more bug-riddled and aggravating to try to use. They are making the same mistakes as MySpace, and so Facebook will soon be just as irrelevant.

  • One of my biggest pet peeves is when bands complain when people respond to their event invite with a maybe or a decline. Nothing will make me change my "maybe" to a "no" faster than posting "Whats with all these maybes, this show is gonna be awesome!" Do not ever antagonize your fans or potentials fans by complaining that not enough of them RSVPed to your show. I see certain bands doing this all the time and its a huge turn off. And also whining that they didn't get into to whatever contest or festival they applied to because the organizers "apparently don't like REAL (insert genre) music."

    • Ha, I don’t respond to any events anymore, it is overused. Best is to send text messages to those who agreed to be informed this way. And who cares about masses anyways? We need only real fans. Or at least I need. lol

  • I tend to tag my band page in posts on my personal profile, then if people are interested they can check out the band page and like it, rather than explicitly asking people to like my page. I also usually try make those posts on my personal page less overtly promotional, for example I'll say "Can't stayed focused at work, too pumped for my show to night with @Buckles and Boots" rather than "Come to my show tonight!"

  • #1 is a MAJOR problem – but that problem is on facebook’s end. If you want an event to show up in your “events” tab, you simply HAVE to create it or it wont show up there. As a band, or a promoter, or a venue, you want people to look at your “events” and see a complete list… so if another band already created the event, and its not listed in your events… what is the proper thing to do?

    Typically I will create an event but NOT INVITE PEOPLE and in the top of the event, have a link to the “official” event

  • Ahh! I hate when people take advantage of the comment sections to promote their band!

    Oh by the way you should check out my band (http://listn.to/BoomTang)…

  • Mike Dorn

    Likes and FB fans have absolutely no affect on my musical career.I had bigger crowds in the days of mailing flyers and hanging up posters. It all just seems like a dream world where nothing physical is actually happening and so many phantom profiles to boot. It seems like an elaborate scheme to trick the music business into thinking you’ve got something going on but I have to think they see through the ruse anyway.

  • kdmorrison

    The whole concept of ‘inviting to like’ turns me off completely… Anyone sending me this kind of invites gets automatically degraded in my respect, I can’t help it.

  • Chuck Richards

    Facebook is a social media site and can be a valuable way to attract new listeners. In terms of promotion from a personal page to your music page, I think it's important to remember to first participate in your facebook network. Comment on other postings, listen and like other music pages and be a positive contributing member. Facebook is not one sided and people are more likely to like you and visit your site if they feel as though you give, not just ask and take. I see a lot of bands have a single mission, forgetting that others need feedback, validation and consideration free from your personal motives.

  • Carlo Venti

    How is that? How do you know about this? what are the ways to have facebook to let all the fan see new posts?

  • Julian Angel

    Oh yes, I'm just sick of all those spam messages I get from bands asking (pushing) me to vote for them at some internet contest…

  • Well played.

  • Chukka Mech

    Did you get paid to write this article? Can someone pay me to write articles like this? I could write these by the dozen with no fingers. The real reason Facebook activity for bands is down is because Facebook went public and offered stock that crashed. Band page status posts are limited to being seen by 150-300 people unless a band wants to pay $5 to make the limit 800 or $10 to make the limit 1,200. This is so Mark Dummyburger can try and salvage the company he just unwittingly destroyed by forcing you to pay to have people that liked your page (so they could see what you’re up to) actually be able to see what you’re up to. This shit ain’t a mystery, or a list of nonsense someone probably got paid $500 to think up and type in a span of 6 minutes.

  • Darci Monet

    Oh good grief. If you haven't figured out by now that social networking is PART OF THE BUSINESS OF BEING AN ARTIST then good luck getting fans from anywhere, let alone Facebook. The world has changed for musicians. Get with the program.

  • Darci

    Some artists have causes that they support and feel very strongly about though and have every right to share that info on their page. It's a great tradition in American music to use one's talents and presence in the public eye for charitable or socio-political means. For instance, marriage equality is a huge issue for me as a human being AND an artist as I often volunteer to perform at related events. There's no way I'd not mention that on my page. "Fans" who feel "attacked" by that aren't fans I'd want anyway.

  • Darci

    Agreed…my pet peeve that isn't even on the above list is artists/bands who post statuses – some even asking for feedback – but never interact when people reply. I think it's not only rude but makes them look horribly narcissistic. ENGAGE! That's what social networks are for!

  • Totally agree. Although creating duplicate events can potentially dilute their effect, it's important to make sure your upcoming events are all visible on your page's events tab. In an ideal world, Facebook would make it easy to co-opt events onto your own events schedule.

  • Roger K. Osborne

    I think Fb is a total waste of time to sell your Cd’s. These people are the cheapest folks I have ever seen. they tell you how great your music and or cause is and then won’t spend a dime. FB is a waste of time.

  • David

    You actually have to pay now to get your updates to more people. Oh, the blessings of a publicly traded company.

  • That's right Steve!…and that's a really cool deal because the increase of static lines is judged by those who "LikE" a photo or comment, etc. thus the count of "talking about it" go up and a layering of release happens from the band's page πŸ˜‰ https://www.facebook.com/tuckfosterandthemossrite

  • David, sure paying is an option to get updates out to fans….but if your content is being "Liked" you will not have to pay brotha, it will go viral! (is your content worthy?) ….See my previous comment in reply to Steve's thread above bro πŸ˜‰

  • Dacesita~ remember the last time you liked a page from your personal page? When you did that you had an option to get newsfeed from that page. I know lots of folks that have thousands of "Likes" on their band page and less than a hundred folks that like it that have the setting on to get the band's newsfeed. It all boils down to quality content on the page! that's what get it happenin', groovin', and goin' on baby! πŸ˜‰

    • Dacesita

      negative. I like 287 pages from my profile and far less then that from my page. I have opted in to receive all postings from all pages and I don't get all of them in my news feed. When I go to these pages I often see quality content that interests me, yet postings don't show up in my news feed despite being on. And by the way, the "algorithm" is a fact and not fiction, officially acknowledged by Facebook and discussed on websites like Mashable, Wall Street Journal and Financial Times…

  • It's up to the fans how much that they wanna see from your page Carlo….NOT FACEBOOK! πŸ˜‰

  • Ah! but you are missing a good interaction from your fans dear πŸ˜‰

    • Dacesita

      people who come to my wall and say: "fan me back" or "check out the link etc." are not really 'fans'. These are other artists trying to get more likes.

  • uh?…..My band kick's ass on our page, T-Shirts, and vinyl window decals…ship our merchandise all over the country, even a handful of orders go out of the U.S.A. It's all in the presentation and the quality of the goods you want to sell my friend. Don't blame Fb, take a look at your product? πŸ˜‰

  • Christine Santana

    I un friend people who post a blow by blow of their everyday lives… as if I want to know they brushed their teeth and are walking to the kitchen to get a sandwich. As far as reaching fans Im not sure how to best utilize face-book. Wish I understood what all you genius face-bookers were talking about with all the algorithm’s… Good article though Thanks

  • Interesting comments here. I am not a musician, I am a youtube guy, but it seems some of the articles here apply just as much for what I do.

    It is true the Facebook is hugely overrated as a marketing tool. Don't expect most of the people that like your page to actually care what you do.

    That being said, it seems like something every business person needs to do these days.

  • You can’t market inferior music up the ladder of success. It can’t be done. Spend more time crafting something amazing and unique and the fans themselves will propel the music to renown.

  • Guest

    What annoys me about Facebook and all the other “Social Media” apps most is the fact that they exist at all. I learned to SELL face to face with people (my Target Audience if you will) and achieved the success that meant a top job, top salary and all the lurks and perks of executive office. But that is not the important thing about my writing. What is important I believe is to ask others to consider that no amount of WRITING about oneself has anything like the impact of face to face “Selling of yourself by performance to and interaction with, your audience ”
    Why? simply because anyone can say anything they like about anything in writing BE IT TRUE —-OR NOT !
    Is not the fundamental thing we learned about it “Don’t believe everything your read in the papers”?
    Same thing holds true for social media. I cannot imagine, not so much why, but HOW people seem to have so much time to waste trolling the pages of Social Media. It reminds me of nosey neighbours trying to find out what others are up to so that they can jabber about them behind their backs or disparage them to others. In any event , it is opinionating by ASSUMPTION and we all know how shallow that is.

    I will not be drawn into either making myself or my intended audience “Daily dose Facebook or Social Media” junkies. Rather, they and I shall meet face to face so that they can judge both me and my music in the way they choose to from actual NOT VIRTUAL experience of what I am about.
    Sure they can find me on the net in brief form if they are curious to know a little about me that I myself have published as an introduction.
    But to hound them every day with what I do or am or intend to do or to push myself into their faces?……You have got to be kidding!
    I honestly believe that both they and I have much more important things in life to attend to, like their own aspirations, achieving their own goals, that and day to day living.
    If you would like to say hello you can find me on a Google search or at my LinkedIn profile (both truthful and with every claim able to be backed up by bona fide documentary evidence) at:

    http://www.linkedin.com (Search on Poppa Madison)


    Happy New Year to One and All

    Poppa Madison

  • Steve Steele

    No, The problem is that this is an overcrowded market with too many unskilled musicians to write really great music. And, too may consumers expect everything to be free or super cheap. The music business is barely a respectable business at all. Too many people have access to Garage Band, an they write novice music, and settle cheap and poor marketing. It’s an over saturated market with a used up vocabulary, with too many fans with poor taste in music. In the 70s and 80s small touring acts were treated like kings on the road. Now, most of the fun is gone. It’s one boring shit hole after another. The women used to be SO much better. I get dozens of event requests per day and I don’t even care.

  • Why even bother with Facebook if you are an artist? The site is as exciting as a trip to the Post Office. You cannot customize anything for personalized aesthetics and all of your content has to be added on a separate tab from a 3rd party site. FB sucks and will go the way of Myspace. Really, think about it… who is going to still be a Facebook junkie in 2020 when that site is as old as Talk City? lol πŸ˜€

  • Great article. I really appreciate the comments and responses to the changes on facebook pages. Thank you!

  • Glad you liked. Thanks!

  • Facebook is beginning to slap ads all over the content and in the middle of threads. I guess they didn't get the memo about what happened to myspace when they did that.
    I'm already annoyed enough to not hang around that site as much as I was only a few weeks ago
    Also a few of us took screen shots of when we tried to message someone and were told it would cost a dollar for the privilege.
    If they continue down this road they will soon be irrelevant anyway.

  • hah I just said pretty much the same thing before I saw this post. I totally agree

  • I actually encourage other bands to post content on my band profile and then get mutual support from them. I'm not sure I get why this is a bad thing either. I have met other bands online this way and we tweet each others new music and share it on our FB profiles too.

  • There is an artist who I considered a friend who started posting 100 facts about himself. I was irritated. I don't really care about these 100 things since I rapidly noticed that the friendship wasn't really a friendship. We spent one concert hanging out and had dinner together. I'm not going to your CD release party. I also had a friend from high school tell everyone he was unfriending everyone but his closest friends and family but to stay in touch through his fan page. I decided to do that and now am subject to posts designed for fanboys and fangirls. I've half a mind to tell him that while I am happy for his career, that I'm not his "fan" in this sense but that I look forward to seeing him in the future at a reunion and will have a big hug waiting for him. I'm loathe to unfriend people…

  • This site has another article posted called "Facebook for Musicians: A Definitive Guide". It explains how the algorithm works:

    "EdgeRank is the name of the algorithm that Facebook uses to determine how often your content appears on a user’s news feed. This is key. Most of your fans don’t explicitly visit your artist page, so the only realistic chance of reaching them on Facebook is to appear on their respective news feeds. This is essentially what counts for “distribution” on Facebook.

    EdgeRank’ algorhithm determines what a user will see on their news feed. It attempts to filter out all the crap that gets shared on Facebook, and tries to predict what any given user will actually want to see. To any given fan, your musician/band page is competing with thousands of other friends, pages and other objects to grab their news feed real estate."

  • The other big issue with Face Book is many started off with great excitement and the trend is to get less excited with changes to the interface and people just getting back into real life with human beings and not sitting online every night. I have a bunch of pages and the stats show a major down turn over the past 18 months. I also know many of my fans and friends never see show postings and updates thanks to FB deciding it is smarter then the user and the user doesn't want to know what's going on – even when you said you do. FB started off GREAT! Unfortunately it continues to be less a part of the social life of many of the people I know. Remember My Space? I lived there for a few years. I have not seen any of my pages there in forever….
    Why are you loosing fans? Because people don't care that much anymore about face book. It still is a good place to share a picture or find an old friend….