This direct marketing strategy helped me chart at #3 on iTunes and #50 on Billboard. It was all a dream: “I believe I can chart on Billboard with this album!” … Continue reading
marketing
5 ways you don’t understand your fans (and that’s why they’re tuning you out)
Do you really “know” your fans online? I don’t mean, like, having a clear picture of your target demographic or creating some fan avatar. I mean YOUR ACTUAL FANS. Are … Continue reading
How to Boost Streams With Spotify Pre-Saves
A high stream-count on its first day can be an indicator of success for your newest song or album on Spotify, as it shows Spotify that your music might be … Continue reading
How to create an effective Spotify audio ad for your music
Guidelines and examples for musicians recording a Spotify audio ad. With Show.co’s simple Ad Builder tool, your music and message can reach a huge audience on Spotify. If you don’t … Continue reading
CD Baby just changed the way you market your music
Now you can easily target music fans on Spotify, iHeart Radio, and more — all from one ad platform. CD Baby is always trying to find new, effective ways that … Continue reading
Music Marketing Plans For Indie Musicians
A music marketing plan doesn’t have to be boring and corporate Every DIY musician has a story about being overwhelmed, frustrated, and deflated when marketing or promoting their music. As … Continue reading
How to get your music on Instagram Stories
Your songs can be used in Stories on Instagram. Instagram Stories are huuuuuuuuge right now, with at least 400,000,000 users creating and viewing Stories on Instagram every day. For the … Continue reading
Getting press for your music is harder than ever, and that could be a GOOD thing
With the dwindling power of music press, DIY musicians get to bypass another gatekeeper. A recent Billboard article illustrates how independent music publicists are grappling with a shrinking media landscape. … Continue reading
How to automatically geo-target your Mailchimp emails
You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If you’re like me, your email list is a bit … Continue reading
Six Spotify Playlist Types – Which is Best?
Success on Spotify is largely determined by your playlist placements. Before you spend much time thinking about getting your music onto Spotify playlists, you’ll want to make sure you’re a … Continue reading