You want more people to hear your music. But where do you promote your music? PR is expensive. Radio promotion is costly too. Playlist promotion? Yeah, add that to your … Continue reading
marketing
20 quick things you should do for your music before the end of 2018
Your homework for the holidays. If you find yourself with some downtime this December, we’d like to suggest a few simple things that can make a big difference for your … Continue reading
5 things most musicians are missing on their Facebook page
People will only visit your Facebook page ONCE! Your fans are never going to check your Facebook page again after that first visit. It’s just not how Facebook works. They’ll … Continue reading
Why a FOLLOW is more powerful than a PRE-SAVE on Spotify
What should your top priority be when promoting new music on Spotify? There are many ways to skin a cat, as they say. (Who are they, and why are they … Continue reading
How to premiere a new video on YouTube
YouTube launches a “premiere” feature so your viewers can watch a video together the moment it’s published. Weeks ago, Facebook announced that they’d made their scheduled video premiere feature available … Continue reading
8 music myths you need to leave behind
Time to say goodbye to a few false assumptions that have been holding you back! The music industry has stayed loyal to some really destructive myths, so it’s always great … Continue reading
What every musician should know about remarketing
Remarketing 101 for Musicians: How to put the right message in front of the right fans every time. Music marketing shouldn’t be a guessing game. At least not ALL the … Continue reading
Promote your concert dates via Pandora AMP’s Eventbrite integration
Pandora has made it easier for you to sell concert tickets with an integration between their Artist Marketing Platform and Eventbrite. Pandora AMP is now integrated with Eventbrite, giving you … Continue reading
Dear musician, we need to talk about your welcome email…
Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians … Continue reading
Three ways you should THINK DIFFERENTLY about releasing your music
How independent artists can take advantage of new paradigms in the music biz. Many musicians today are stuck with 20th-century habits, sweating over ten songs for two years, releasing an … Continue reading