Why, how, and when a musician should stream using Instagram Live. Social media platforms are constantly rolling out new features. And if you’re using a few different ones to promote … Continue reading
marketing
10 things every musician website must have | Part 2
The importance of having your own website as a musician “Dear Talent Buyer, I play in a brostep-polka band from Houston, Texas called Accordion Wobble. We’ll be touring through San … Continue reading
“Your music is the last thing that matters”
The sooner you learn this lesson, the better off you’ll be. My friend Lisa Lepine used to say it all the time: “Your music is the last thing that matters.” … Continue reading
This is how musicians should use Facebook Live to get results! (Part 2)
If you haven’t read the first part of this two-part article, please do so by going HERE. Now it’s time to get into what happened the night of the show…both … Continue reading
How to use Facebook Events to get people to your shows
10 rules for creating effective Facebook Events Facebook pages seem to be less and less useful these days for promoting music, especially when we’re talking about your average independent band that … Continue reading
This is how musicians should use Facebook Live to get results! (Part 1)
I’m going to say something that is going to upset a lot of musicians. I totally understand why you feel the way you do when you complain about fans at … Continue reading
How Independent hip hop artist Tyke T made it to #3 on the Billboard Charts after reading the DIY Musician Blog
“I’m going to get this album on the Billboard charts.” Those were the words that Tyke T, my business partner and artist (I’m his manager), blurted out when discussing the … Continue reading
The Basics of Band Branding
Branding — it’s the mark you leave on someone’s imagination when they think about you, your music, your image, your story. In the “Authentic Artist Branding Bootcamp” I talked about … Continue reading
6 ways to capture more email addresses at your next show
I was listening last week to an interview with singer/songwriter Mark Erelli where he talked about communicating with fans in this hyperactive media world. He credited his monthly email newsletter … Continue reading
The best online marketing & promotion resources for musicians
Looking for a little music marketing & promotion inspiration? Check out this list of some of our favorite online resources for independent musicians: 1. Ari’s Take DIY musician and actor … Continue reading