I wrote and published the first version of this post after the Boston Marathon bombings in 2013. Unfortunately, I have updated and republished it many times since then, as more … Continue reading
bob baker
How to fall in love with music marketing
“I’ve been teaching and researching marketing for a couple of decades,” says music marketing expert Bob Baker, “and there’s one thing I know with certainty: Most creative people are uncomfortable, … Continue reading
The Quickest Route to Effective Music Marketing: Lessons from The Onion
[This post was written by guest contributor Bob Baker from www.TheBuzzFactor.com.] The power of a great headline Marketing your music can be confusing. And overwhelming. Wouldn’t you love it if there … Continue reading
Get 20% Off Bob Baker's Holiday Music Marketing Course
Our friend Bob Baker has put together a multi-media course to help artists sell more music, book more shows, and make more money this Christmas, Hanukkah, and Holiday season. And … Continue reading
Musicians, Are You Making THIS Mistake in Your Fan Newsletter?
If you’re reading this, I assume my trick worked. I grabbed your attention by asking a question you couldn’t answer without reading more than just the headline! Lots of musicians are … Continue reading
The Power of a Name in Music Marketing
[This post was written by guest contributor Bob Baker from www.TheBuzzFactor.com.] My friend Nancy Moran once shared a great example of how the name you give your musical project can affect … Continue reading
The Top 100 Must-Follow Music Resources on Twitter, Pt. 6: Music Promotion
Opinions are like… [you know the rest of the simile]. Everyone’s got one and they all stink! So with millions of people on Twitter offering their crappy opinions every day, … Continue reading
How an Independent Artist Got to Play the Main Stage at a Major Music Festival
This guest post was written by indie music marketing guru Bob Baker. I love stories like this that demonstrate what’s possible when you mix a little creative thinking with action. … Continue reading
Marketing Your Music WHILE Recording
CD Baby president Brian Felsen interviewed music marketing guru Bob Baker (the “Godfather of Indie-Music Marketing) earlier this month at the Taxi Road Rally. In this video, they talk about … Continue reading
Grow Your Music Fan Base by Thinking Small
This article was written by guest contributor Bob Baker, www.TheBuzzFactor.com Most songwriters and musicians hate to be labeled or categorized in any way. You probably feel the same way. That’s understandable. … Continue reading