“I’ve been teaching and researching marketing for a couple of decades,” says music marketing expert Bob Baker, “and there’s one thing I know with certainty: Most creative people are uncomfortable, confused or downright disdainful about marketing.

In the video clip above, Bob shows you how to break that pattern, reframe the concept, and get on friendlier terms with the process of marketing your music.

Also, if you enjoy this video, check out Bob’s Empowered Artist movement and fan-funding campaign at Bob-Baker.com.

For more info on how to market your music effectively, download our FREE guide:

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