Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual … Continue reading
Dear musician, we need to talk about your welcome email…
Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians … Continue reading
Becoming a full-time musician: How one artist took the leap
Going pro. Quitting the day job. Taking the plunge. Living the dream. A year ago, Laini Marenick (of the band Laini and the Wildfire) quit her day job and became … Continue reading
Here’s what REALLY holds most musicians back from success
How to Turn Your Pain Into Art. The band Icon for Hire got signed. They went on a giant tour. They went bankrupt. They went indie. Then they crowdfunded, asking for … Continue reading
Your music on vinyl: ENTER TO WIN a pressing of 300 custom records!
Win over $3,700 in audiophile prizes from Disc Makers and Crosley. Disc Makers and Crosley are teaming up on a pretty cool sweepstakes for musicians that want to offer one … Continue reading
Three ways you should THINK DIFFERENTLY about releasing your music
How independent artists can take advantage of new paradigms in the music biz. Many musicians today are stuck with 20th-century habits, sweating over ten songs for two years, releasing an … Continue reading
Email Automation: The Basic Stuff Musicians Need To Know
Why you should automate emails so your music fans are taken on a journey. [SUBMIT YOUR AUTOMATED EMAILS FOR CRITIQUE! On Wednesday, September 19th at 2pm EST, Cheryl B. Engelhardt … Continue reading
The three components of Lean Music Methodology, a smarter way to move your music career forward
The following excerpt from my new book Hacking Music: The Music Business Model Canvas delves into the concept of Lean Music Methodology, an accelerated process by which an artist tests … Continue reading
The DIY Musician Conference 2018 at a glance: Musicians helping musicians
A quick recap of three amazing days in Nashville with the DIY musician community. The DIY Musician Conference — which happened between August 24-26 in Nashville, Tennessee — is an … Continue reading
You’re not ready for a music manager. But how about an accountability team?
Why daydreaming about someone ELSE handling your career tomorrow could be holding you back from succeeding today. Okay, I don’t know for a fact that you’re not ready for a … Continue reading
Get your songwriting splits right, or you might not get paid at all
Why accurate songwriting splits are crucial when paying music publishing royalties. Our friends at ASCAP just made a fun little animated video that explains why it’s so important to get … Continue reading