Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual … Continue reading
What every musician should know about remarketing
Remarketing 101 for Musicians: How to put the right message in front of the right fans every time. Music marketing shouldn’t be a guessing game. At least not ALL the … Continue reading
NPR’s Bob Boilen premieres Jilian Linklater’s new single on All Songs Considered after hearing her at the DIY Musician Conference
DIY Musician Conference attendees get a chance to have their music heard by music supervisors, producers, and music journalists. At 2017’s DIY Musician Conference, Bob Boilen (of All Songs Considered … Continue reading
Is VR the real future of live music, or just another shiny distraction?
Bridging the gap between virtual reality and house concerts. Some people are convinced that in a short while most “live” music will happen in a virtual space. They believe VR … Continue reading
Promote your concert dates via Pandora AMP’s Eventbrite integration
Pandora has made it easier for you to sell concert tickets with an integration between their Artist Marketing Platform and Eventbrite. Pandora AMP is now integrated with Eventbrite, giving you … Continue reading
How to increase your YouTube subscribers with one simple link
Automate the growth of your YouTube channel by creating a shortened automatic subscription link. Then share it in strategic places. I’m a renowned lover of all things automation. I’ve automated … Continue reading
Dear musician, we need to talk about your welcome email…
Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians … Continue reading
Becoming a full-time musician: How one artist took the leap
Going pro. Quitting the day job. Taking the plunge. Living the dream. A year ago, Laini Marenick (of the band Laini and the Wildfire) quit her day job and became … Continue reading
Here’s what REALLY holds most musicians back from success
How to Turn Your Pain Into Art. The band Icon for Hire got signed. They went on a giant tour. They went bankrupt. They went indie. Then they crowdfunded, asking for … Continue reading
Your music on vinyl: ENTER TO WIN a pressing of 300 custom records!
Win over $3,700 in audiophile prizes from Disc Makers and Crosley. Disc Makers and Crosley are teaming up on a pretty cool sweepstakes for musicians that want to offer one … Continue reading
Three ways you should THINK DIFFERENTLY about releasing your music
How independent artists can take advantage of new paradigms in the music biz. Many musicians today are stuck with 20th-century habits, sweating over ten songs for two years, releasing an … Continue reading