Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual … Continue reading
The Music Marketing Guide for Indie Musicians
If you’re like a lot of musicians, music marketing is that scary thing you’re supposed to do once you’ve finished making the music. And yet it’s essential for building your audience. This guide will help you successfully market your music to the right fans, with a small budget. Continue reading
Facebook and Instagram Ads for Musicians: A Beginner’s Guide
Can Facebook and Instagram ads really help you promote your music, build an audience, and sell merch? In short: yes. And here’s how. Continue reading
The Indie Musician’s Guide to Apple Music
When promoting your music, it’s important that you NOT put all your focus on a single streaming service. Your fans aren’t all in the same place; listening is fragmented across … Continue reading
SMS Text Marketing for Indie Musicians
SMS (a fancy term for text messaging) can be a really effective channel to market your music. If done well, marketing your music through SMS can help you communicate with … Continue reading
How to Get Nominated for a Grammy as an Independent Musician
For most viewers and musicians, the Grammy awards are what we see on TV: big-time artists and much-hyped newcomers accepting trophies in a night dominated by the major players in … Continue reading
The Acronyms That Protect Your Music Rights
If you’re digging into all the ways you can collect money from the use of your music, you might’ve noticed that the music industry seems to love acronyms and initialisms … Continue reading
How Do I Format My Artist Name Correctly?
The different types of artist names An artist name seems pretty straightforward, right? We all know Lizzo, Simon & Garfunkel, and Jay-Z & Kanye West. But did you know each … Continue reading
How to Monetize Your Music on Every Platform
Your guide to maximizing your music revenue everywhere These days, there are more ways for musicians to make money from their work than ever before. In the modern era, downloads … Continue reading
Sync Licensing and Placements
What is sync licensing? Sync licensing, or “synchronization,” is the use of music in visual media such as TV, film, advertisements, trailers, or video games. It literally describes the “synched” … Continue reading
Making Money from Your Recorded Music
How do I earn royalties from my sound recordings? Making money from your sound recording involves the exploitation of that sound recording’s copyright. But what is your copyright? As we … Continue reading