Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual … Continue reading
How to suck at social media: bad advice for bands
When it comes to building your music career, Social Media is a zero-sum game. Your fans should only like one band: your band. There’s simply not enough social media to go around. As an artist, … Continue reading
Deep in the Kickstarter trenches, Pt. 4
Lessons learned in the middle of a Kickstarter campaign [This article was written by jazz pianist and CD Baby artist George Kahn. Read part 1 of the series HERE, and part 2 HERE, and … Continue reading
How the CASL anti-spam legislation will affect email marketing in Canada
Canadian artists, the CASL anti-spam legislation will take effect on July 1, 2014 (TOMORROW!). Are you ready for it? If you are a Canadian musician and you use email to … Continue reading
12 ways to grow your band’s email list
I’ve been hearing from a lot of bands who’ve had it with Facebook. These groups have spent years (and lots of money) using the platform to build a community of 1,000 or 10,000 … Continue reading
10 ways to ruin a song
As Spinal Tap reminds us, it’s a fine line between stupid and clever. This is particularly true in the world of popular music, where one bad move can kill an otherwise … Continue reading
Deep in the Kickstarter trenches, Pt. 3
Lessons learned in the middle of a Kickstarter campaign [This article was written by jazz pianist and CD Baby artist George Kahn. Read part 1 of the series HERE, and part … Continue reading
How one artist in Ukraine is bringing her music to the world
Singer/songwriter Sophie Villy fled her home in Georgia (the country, not the state in the southern USA) when war broke out in 2008. She made a new home for herself in … Continue reading
Moby’s advice for younger musicians: do what you love AND diversify
Moby — the popular songwriter, producer, DJ, remixer, scorer of film music, singer, guitarist, keyboardist, drummer, photographer, founder of music festivals, restauranteur, and activist — has sold over 20 million records … Continue reading
How to choose the right song for your single and video
[The following is an excerpt from Tamiko Hope’s book “The Indie Insider: 10 Key Facts From Music Industry Insiders.“] What makes a great lead single and video? Understanding who you … Continue reading
How to fall in love with music marketing
“I’ve been teaching and researching marketing for a couple of decades,” says music marketing expert Bob Baker, “and there’s one thing I know with certainty: Most creative people are uncomfortable, … Continue reading