Musicians can use AirBnB to make new fans.
Jay Johnson is a young singer-songwriter in London, and he’s taken a clever angle on concert booking and promotion: AirBnB. The online hospitality marketplace recently started offering “experiences,” fun events that travelers can take part in while they’re visiting a new city.
Jay saw an opportunity for tourists to to combine a trip to a notable London cocktail bar with a couple hours of his music. From the testimonials on his AirBnB page, it’s working — and he’s offering periodic experiences at this same venue, so it’s kinda like a residency with a revolving audience.
Check out the AirBnB page for this concert experience to see how Jay describes this “intimate music night.”
This is a good example of an artist thinking creatively about how to set themselves apart. Kudos to Jay for using a new Internet tool to bring people together the old fashioned way, in person, and up-close for a live performance.
Have you done something similar?
Have you been an “early adopter” of some online tool that gave you a new way to reach an audience? Let me know in the comments below.
Chris Robley is an acclaimed singer-songwriter and award-winning poet from Maine.
His Beatlesque indie-pop and milltown Americana songs have been praised by The Associated Press, No Depression, KCRW, The LA Times, Boston Globe, NPR, American Songwriter, and others.
His poems have appeared in Poetry Magazine, Prairie Schooner, The Poetry Review, and more.
Robley has received a Maine Literary Award in Poetry, Boulevard’s Emerging Writers Prize for Poetry, and in 2016 was selected by former US-poet laureate Robert Pinsky as a finalist for the Dorset Prize.