Marketing Your Music 101: the importance of your story

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Marketing Your Music 101: the importance of your story

What IS music marketing?

According to Wikipedia, marketing is:

“… the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.”

In the music industry, it’s helpful to think of this process in somewhat simpler terms: marketing is the art of telling your story to the right people at the right time, and telling it well.

Put even more simply: it’s about making meaningful connections.

Why a compelling story is essential for effective music marketing

When it comes to selling music, there are literally millions of alternatives out there for consumers (and a lot of it is quality stuff), so you need to make a positive impression or emotional appeal before potential fans even hear a single measure of your music.

For today’s independent artist, a good story (and how well it’s told) can mean the difference between obscurity and stardom.

Feeling some pressure?

Remember, you don’t have to tell your whole story all at once. Novels unfold over several hundred pages. As a musician, every action you take is a chance to further your story and make additional connections — every show you play, every video you create, every new release, every email you send, every blog post and social media update you write, etc.

But still, it’s important to have a good grasp on the highlights of your musical story before you begin marketing your music.

For tips on how to uncover your story and how to effectively communicate that story to both the media and music fans, download our FREE guide:

Marketing your music 101: 
essential tips for getting your music out there

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