The official Spotify for Artists blog has recently announced essential dates for its annual Wrapped event, and it’s time to get excited!
This yearly occasion witnesses millions of music enthusiasts from around the globe sharing the songs that defined their year and forming connections with the artists who provided their soundtracks. This year’s Wrapped is your golden opportunity to forge deeper connections with your most devoted fans and spread some joy.
Connecting Directly with Your Fanbase through Personal Videos
Spotify for Artists is urging artists to submit their videos by November 15th for inclusion in the 2024 Wrapped, dedicated to your most ardent supporters on Spotify. This is a unique chance to engage directly with those who have named you among their top artists of the year, as they eagerly open their Wrapped. It’s a fantastic time to share your gratitude, celebrate together, and spread positivity.
In under 30 seconds, convey your gratitude for their support in 2024. You can share a memorable moment, offer a sneak peek of what you’re currently working on, or simply express your appreciation for an incredible year. Let your creativity shine and bring smiles to your fans’ faces!
Some Key Tips:
- Record your video in a vertical format, free from music, logos, graphics, or filters. Keep it simple and genuine.
- Head to Spotify for Artists to upload the video, following the provided instructions and previewing your content.
- Enhance the experience with subtitles and a captivating cover image to make your fans even happier.
Highlights for Your Upcoming Shows
Let your fans know when and where they can join you in celebrating this incredible year. If your shows are listed on one of our partner sites, Spotify will proactively promote them to your most dedicated listeners during the Retrospective, making it a joyful experience for everyone.
Prepare Your Artist Profile
Ensure your artist profile is up-to-date with the latest information, playlists, and social media links. Get ready to receive all the love and appreciation from your fans during this exciting period, and let the positivity flow!
Build hype for Your Next Release
If you have a release scheduled for early 2025, Spotify Wrapped is the perfect opportunity to build excitement. Use a Countdown Page to promote your release and make it easy for fans to pre-save your new album. As soon as your music goes live, fans will be notified, boosting your Week 1 streams and solidifying your connection.
To get started, distribute your release ahead of time—sign up with CD Baby to ensure your music is available on Spotify, Apple Music, and all major streaming platforms.
Let CD Baby handle the distribution so you can focus on connecting with your fans.