Royce Rizzy is an up-and-coming young rapper, originally from Atlanta, GA. The music scene in Atlanta represents one of the major hip-hop hotbeds in the country, and Rizzy was right in the thick of it. So why would he leave the place he made his name and planted his roots?

Bet you didn’t think I was going to say “web analytics.”

Rizzy and his partners checked their plays and downloads, and saw where the action was coming from: Los Angeles. After dropping another mixtape and confirming that LA was indeed their strongest market, they moved out there. A few weeks later, they sold out the Roxy. Next they sold out the Nokia Theatre. Needless to say, the move paid off.

Are you paying attention to your analytics and trending reports?

This kind of data is in your CD Baby account right now. And it’snot just useful for telling you where you should pick up and move to! Analytics can help you pick singles, plan shows and tours, and give you lots of other detailed info you can use when making your next career move.

Check out your Spotify, Apple Music, and iTunes trending reports, CD Baby sales & accounting data, and your music player statistics HERE!

How have analytics worked for you in your career? Let us know in the comments below.