You’re in the passenger seat of your tour van with the stereo cranked, staring out the window and thinking about YouTube tags. Okay, maybe you’re not thinking about tags. But what better time to do some of the management work on your YouTube channel: changing tags, responding to comments, etc? Because the last thing you want to do when you’re off the road is hop online and stare at a screen.
With its Creator Studio app, YouTube gives you a simple way to manage your channel from your mobile device.
Here’s what you can do with the YouTube Creator Studio app
The Analytics Overview tab will display:
* total number of views
* minutes watched
* subscribers
* estimated earning
* percentage of views that come from subscriber
* percentage of likes vs. dislikes on your videos
* a list of your most watched videos from the past 28 days
* real-time view count on your newest 5 videos
The Quarterlab blog has shared some great insights regarding these YouTube analytics:
Knowing how many of your views are coming from subscribers is a great way to see how well you’re doing at convincing viewers to subscribe. It’s important to always give viewers a reason to subscribe to your channel, and if you see that most of your traffic is coming from viewers that have not yet subscribed to your channel then you may want to include more calls-to-action prompting viewers to click the subscribe button. Seeing the ratio of likes and dislikes will help you understand how your audience is reacting to your recent video content, and the realtime view count is the best way to track the performance of videos within the first 24-48 hours of release.
The YouTube Creator Studio app will also display a number of useful information about your advertising revenue, playlists, show you what percentage of your traffic comes from YouTube search results, which 3rd party sites are referring the most traffic, interactivity data for cards and annotations, a breakdown of demographics by age, gender identification, region, and much more.
You can download the Creator Studio app:
For Android from Google Play on devices running Android 4.1 and later.
For iOS from the App Store on iPhones and iPads running iOS 8 and later.
What are the most useful YouTube analytics for you? Do you use the Creator Studio app? Let me know in the comments below.
Chris Robley is an acclaimed singer-songwriter and award-winning poet from Maine.
His Beatlesque indie-pop and milltown Americana songs have been praised by The Associated Press, No Depression, KCRW, The LA Times, Boston Globe, NPR, American Songwriter, and others.
His poems have appeared in Poetry Magazine, Prairie Schooner, The Poetry Review, and more.
Robley has received a Maine Literary Award in Poetry, Boulevard’s Emerging Writers Prize for Poetry, and in 2016 was selected by former US-poet laureate Robert Pinsky as a finalist for the Dorset Prize.