Why Releasing Singles Matters (And How to Do It Right) – Part II

by CD Baby |
The Best Strategies for Releasing a Single

The Best Strategies for Releasing a Single

Now that you understand why singles are so important in today’s music industry (see Part 1), it’s time to focus on the strategy behind your release. Dropping a song without a plan can result in wasted potential, but with the right approach, you can maximize impact and build long-term momentum.

Here’s how to time your release, create hype, and get the most out of every single.

1. Time Your Single Release Strategically

Releasing a song at the right time can make a huge difference. Instead of dropping a track randomly, consider how it fits into your bigger picture.

  • Before a Major Release: Use singles to build anticipation for an upcoming EP or album. This keeps fans engaged and creates algorithmic traction before the full project drops.
  • Between Projects: If you just released an album, dropping singles afterward keeps you relevant and prevents fans from forgetting about you.
  • Around Key Events: Tie your single to something bigger—maybe a tour, a viral moment, or even a seasonal theme (summer anthem, holiday track, etc.).
  • Consistency Matters: Many artists now release music on a regular schedule (every 6-8 weeks) to maintain streaming momentum. If you can commit to frequent releases, it can boost your chances of landing on algorithmic playlists.

2. Use a Single to Claim Your Artist Profiles

If you’re releasing music under a new artist name, putting out a single first is crucial. Here’s why:

  • Many streaming platforms won’t let you claim your official artist profile until you have music uploaded.
  • Having music live on Spotify, Apple Music, and YouTube allows you to start using their promotional tools and track streaming and sales.
  • A single acts as your “first impression” and sets the stage for future releases.

Pro tip: Before you release your first single, check how platforms define a “single” vs. an “album.” This can affect how your music is categorized.

3. Build Hype with Social Media & Pre-Saves

Dropping a single without buzz is like throwing a party without sending invites. The key is getting people excited before the release.

Pre-Save Campaigns: Set up a Spotify pre-save link for free through a tool like Show.co. This lets fans save your song before it’s out, increasing first-day streams and boosting algorithmic placement.

Short-Form Video is King: Platforms like TikTok, Instagram Reels, and YouTube Shorts are where music discovery happens. Instead of waiting until release day, start teasing your single weeks in advance with:

  • Behind-the-scenes clips of recording or writing the song
  • Snippet previews (especially the most catchy 15 seconds)
  • Fan engagement challenges (ask fans to guess the lyrics, pick cover art, etc.)

Use a Storytelling Approach: Instead of just saying, “New song coming soon,” make it personal. Share why you wrote this song and what it means to you. Fans connect with stories more than announcements.

4. Pitch for Playlists (Before the Release!)

One of the best ways to get streams is to land on editorial and independent playlists. But you need to pitch your single in advance.

  • Submit to Spotify’s Playlist Consideration Tool at least 2-3 weeks before release.
  • Reach out to independent playlist curators on platforms like Groover.
  • Create your own Spotify playlists and feature your new single alongside similar artists.
  • Ask fans to add your song to their own playlists—this signals to Spotify’s algorithm that people want to hear it!

5. Use the Right Distribution Platform

Not all digital distributors are created equal. Make sure you choose a service that:

  • Delivers your music to all major platforms (Spotify, Apple Music, Amazon, YouTube, etc.)
  • Pays you regularly (weekly or monthly payouts)
  • Provides monetization options (YouTube Content ID, social media licensing, etc.)
  • Doesn’t charge high annual fees just to keep your music online

CD Baby, for example, doesn’t charge annual fees and offers various revenue streams like sync licensing, social video monetization, and registration with the MLC and SoundExchange. Choose a distributor that works best for your needs.

6. Plan for Release Day & Beyond

Your work isn’t done once the song is out. Keep the momentum going after release day with these steps:

Drive First-Day Streams:

  • Share your pre-save link and encourage fans to stream the song as soon as it drops.
  • Send a reminder email to your mailing list with direct links to listen.

Use Video to Keep Promoting:

  • Drop a lyric video or visualizer on YouTube.
  • Post a live performance or acoustic version on Instagram Reels and TikTok.

Follow Up with Press & Playlists:

  • Reach out to music blogs and playlist curators again with streaming numbers.
  • Submit your track to college radio and indie stations for extra exposure.

Final Thoughts: A Smart Single Release is a Strategic One

Releasing a single isn’t just about putting music out—it’s about planning, promoting, and maximizing every opportunity to grow your audience.

Coming up next: Part 3 – How to Promote Your Single Like a Pro

We’ll cover the best ways to market your song, get playlist placements, and keep your fans engaged long after release day. Stay tuned!