Planning your next release? CD Baby provides you with tips, inspiration, and strategies from our top artists as they reflect on recent and upcoming releases of their own.
Anna-My is a Swedish DJ and producer based in Stockholm, Sweden. Fresh off the breakthrough success of her debut EP last November, Anna-My’s dance music has topped the Shazam charts, received months of rotation on Radio P3, and earned praise from industry tastemakers like Triple J.
This month, we got to talk to the emerging star of the Scandinavian underground music scene about her latest single, “Ready, Kick It.” In our discussion, she shared three key ways she promoted the track.
3 tips from Anna-My on how to promote your next release
Anna-My’s latest single, “Ready, Kick It” is steeped in the late-night house energy she grew up loving. The track pairs a sample of 60’s soul singer Sam Dees’ song, “Lonely For You Baby” with a danceable and hypnotic bass and drum groove. In her own words, it’s a “proper club banger.”
Tip #1: Perform your track before release day — and record it
Ahead of release day, Anna-My performed “Ready, Kick It” in several DJ sets and had her team capture footage of the set. The live content showcased the energy — and fan approval — of the track before it even arrived, building excitement for its release.
Looking for tips on booking gigs? Check out our guide to booking your first shows here.
Tip #2: Pitch your track to press and radio
Anna-My worked with her team to pitch local radio stations and secured a premiere at the Swedish National Radio for her release day. That premiere locked in exposure on release day, which made a real difference.
Looking to lock in a premiere for your next release day? Check out our guides to industry networking, how to write a press release, and how to pitch the press.
Tip #3: Create teaser clips and content
Anna-My worked with her creative director to create teaser clips for the track that showcased the hook and helped establish a visual aesthetic fans could latch onto. Short-form video content that uses your track as the background can help convert likes to listens.
Get 10 ideas on how to promote your upcoming release here.
In conclusion, be proactive
If there’s one takeaway from Anna-My’s single roll-out, it’s to be proactive. Ahead of the release, her team captured live footage for promotion, created teaser content to build hype, and pitched the track to radio and press to line up a premiere on release day.
Whether you’re preparing to release a single or an album, CD Baby’s guides lay out everything you need to succeed. And once you’re ready, create a free account with CD Baby to distribute your music to over 150 platforms worldwide. Just $9.99 per single or $14.99 per album — no annual fees.